Implementasi Cyber Public Relation Melalui Copywriting di Instagram Komunitas UMKM Pondok Melati

DELALENIA, ANNISA (2022) Implementasi Cyber Public Relation Melalui Copywriting di Instagram Komunitas UMKM Pondok Melati. S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

ABSTRAK UMKM mempunyai peranan penting dalam kancah perekonomian Indonesia, namun datang nya pandemi Covid-19 berdampak negatif pada sektor UMKM, pelaku UMKM harus mencari strategi yang tepat agar dapat bertahan. Fenomena ini membuat penulis tertarik untuk mengambil judul tersebut, setelah melakukan riset penulis melihat masih banyak nya pelaku UMKM yang masih bingung dalam memperkenalkan produk nya di Instagram seperti keterbatasan nya pengetahuan mengenai Cyber Public Relation dan penulisan Copywriting. Tujuan dari kegiatan Workshop ini adalah untuk meningkatkan pengetahuan mengenai bagaimana cara penulisan Copywriting yang baik dan benar di Instagram serta mendorong pelaku UMKM dalam membuat konten yang bervariasi agar nanti nya para anggota Komunitas UMKM Pondok Melati dapat memperkenalkan produk nya di Instagram secara maksimal. Metode pelaksanaan yang diterapkan dalam kegiatan ini ialah sosialisasi, praktik serta pendampingan ini menggunakan komunikasi persuasif dan interaktif. Setelah seluruh kegiatan dilaksanakan penulis juga melakukan pendampingan dan monitoring selama 2 bulan melalui Group Whatssap. Kegiatan ini diikuti oleh 16 peserta, dari kegiatan yang sudah dijalankan dapat dikatakan 12 peserta berhasil dalam mengaplikasikan Copywriting dan 4 anggota cukup berhasil. Workshop UMKM Go Digital yang membahas mengenai Cyber Public Relation dan pelatihan Copywriting ini cukup berhasil. Hal ini dapat dilihat dari beberapa konten penulisan Copywriting para peserta yang sudah mulai berkembang sehingga mereka dapat menjalankan nya secara mandiri. Kata Kunci: UMKM, Cyber Public Relation, Copywriting ABSTRACT MSMEs have an important role in the Indonesian economy, but the arrival of the Covid-19 pandemic has a negative impact on the MSME sector, MSME actors must find the right strategy in order to survive. This phenomenon made the author interested in taking the title, after doing research the author saw that there were still many MSME actors who were still confused in introducing their products on Instagram such as their limited knowledge of Cyber Public Relations and copywriting writing. The purpose of this workshop activity is to increase knowledge about how to write good and correct Copywriting on Instagram and encourage MSME actors to create varied content so that later members of the Pondok Melati MSME Community can introduce their products on Instagram to the fullest. The implementation method applied in this activity is socialization, practice and mentoring using persuasive and interactive communication. After all the activities were carried out, the author also provided assistance and monitoring for 2 months through the WhatsApp Group. This activity was attended by 16 participants, from the activities that have been carried out, it can be said that 12 participants were successful in applying Copywriting and 4 members were quite successful. The Go Digital UMKM Workshop which discussed Cyber Public Relations and Copywriting training was quite successful. This can be seen from some of the participants' copywriting writing content which has begun to develop so that they can run it independently. Keywords: UMKM, Cyber Public Relations, Copywriting

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