PUTRI, TASYA ANDINI (2022) PENGARUH PENGETAHUAN KEUANGAN, PERILAKU KEUANGAN DAN SIKAP KEUANGAN TERHADAP KEPUTUSAN PENGGUNA FINANCIAL TECHNOLOGY (FINTECH) DI DKI JAKARTA (Studi pada Pengguna Fintech DANA di DKI Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
One of the latest technological developments in Indonesia is Financial Technology(Fintech). In the current era of modern technology, the use of money in physical formhas begun to be eliminated with more modern technology, namely digital wallets. Fintech payment offers financial technology methods that are easy, practical andefficient. Fintech is also seen as a new market that integrates finance and technologyand replaces traditional financial structures with new technology-based processes. The purpose of this study is to determine how the influence of financial knowledge, financial behavior and financial attitudes on the decisions of users of financial technology (Fintech) in DKI Jakarta. The population used in this study is the people of DKI Jakarta aged 18-43 years as many as 4,327,942 people. The sample in this studyamounted to 150 DANA fintech users in DKI Jakarta, which was determined based onthe hair et al. The sampling method uses quantitative methods with an associativeapproach. The sampling technique used was non-probability sampling usingaccidental sampling. Data analysis method using Multiple Linear Regression Theresults of this study prove that financial knowledge, financial behavior and financial attitudes have a positive and significant effect on the decisions of DANA financial technology users in DKI Jakarta. Keywords: Financial Knowledge, Financial Behavior, Financial Attitude, UserDecisions of Financial Technology (Fintech), Dana Salah satu perkembangan teknologi terkini di Indonesia adalah Financial Technology(Fintech). Di era teknologi modern saat ini penggunaan uang dalam bentuk fisik sudahmulai tersingkirkan dengan teknologi yang lebih modern yaitu dompet digital. Fintechpayment menawarkan metode teknologi keuangan yang mudah, praktis serta efisien. Fintech juga dipandang sebagai pasar baru yang mengintegrasikan keuangan danteknologi dan menggantikan struktur keuangan tradisional dengan proses berbasisteknologi baru. Tujuan penelitian ini untuk mengetahui bagaimana pengaruhpengetahuan keuangan, perilaku keuangan dan sikap keuangan terhadap keputusanpengguna financial technology (Fintech) di DKI Jakarta. Populasi yang digunakandalam penelitian ini yaitu masyarakat DKI Jakarta yang berumur 18-43 tahunsebanyak 4,327,942 jiwa. Sampel dalam penelitian ini berjumlah 150 penggunafintechDANA di DKI Jakarta, yang ditentukan berdasarkan rumus hair et al. Metodepengambilan sampel menggunakan metode kuantitatif dengan pendekatan Assosiatif. Teknik pengambilan sampel menggunakan Nonprobability sampling denganmenggunakan accidental sampling. Metode analisis data menggunakan Regresi LinierBerganda. Hasil penelitian ini membuktikan bahwa pengetahuan keuangan, perilakukeuangan dan sikap keuangan berpengaruh positif dan signifikan terhadap keputusanpengguna financial technology DANA di DKI Jakarta. Kata Kunci : Pengetahuan Keuangan, Perilaku Keuangan, Sikap Keuangan, KeputusanPengguna Financial Technologi (Fintech), Dana
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