SANTOSA, MUHAMMAD BUDI (2015) STRATEGI MANAJEMEN MEDIA DALAM MENJAGA AKTUALITAS BERITA DI MEDIA ONLINE (Studi Kasus Pemberitaan Banjir Jakarta 2014 di Okezone.com). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
|
Text (Cover)
COVER.pdf Download (1MB) | Preview |
|
|
Text (Abstrak)
ABSTRAK.pdf Download (173kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (Bab 1)
BAB I.pdf Restricted to Registered users only Download (299kB) |
|
|
Text (Bab 2)
BAB II.pdf Restricted to Registered users only Download (1MB) |
|
|
Text (Bab 3)
BAB III.pdf Restricted to Registered users only Download (432kB) |
|
|
Text (Bab 4)
BAB IV.pdf Restricted to Registered users only Download (2MB) |
|
|
Text (Bab 5)
BAB V.pdf Restricted to Registered users only Download (234kB) |
|
|
Text (Daftar Pustaka)
PUSTAKA.pdf Restricted to Registered users only Download (2MB) |
Abstract
The problem in this research is about how online media management strategy and modern management style to be able to keep actuality preaching. Case in point is the news in Okezone.com about flooding in Jakarta in 2014. The purpose of this study to determine the online media management strategy Okezone.com applying management principles (modern) so as to meet the challenges that the actual generated news and fulfill the function of the mass media, as well as to know the function of management related to the application of management principles (modern). Theories and concepts presented in this study, in addition to using the theory of mass communication that refers to McLuhan thought, also uses the concept of mass media management, the concept of the mechanism of news production, and modern management concept that is reflected from the implementation of the POAC (Planning, Organizing, Actuating, and controlling). Constructivist research paradigm. The results found Okezone.com, try different strategies to present actuality of news production news. Okezone.com also implement a modern management system, despite facing many obstacles, such as: human resources, inadequate equipment, and the importance of support from the board of directors. Keywords: mass media management, modern management, production news, current events, speed Permasalahan dalam penelitian ini adalah tentang bagaimana manajemen media online menerapkan strategi dan gaya manajemen modern untuk dapat menjaga aktualitas pemberitaannya. Kasus yang diangkat adalah pemberitaan di Okezone.com tentang banjir Jakarta pada 2014. Tujuan penelitian ini untuk mengetahui strategi manajemen media online Okezone.com menerapkan kaidah manajemen (modern) sehingga mampu menjawab tantangan agar berita yang dihasilkan aktual dan memenuhi fungsi media massa, serta untuk mengetahui fungsi dari manajemen terkait dengan penerapan kaidah manajemen (modern). Teori dan konsep yang dipaparkan dalam penelitian ini, selain menggunakan teori komunikasi massa yang mengacu pada pemikiran McLuhan, juga menggunakan konsep tentang manajemen media massa, konsep mekanisme produksi berita, dan konsep manajemen modern yang tercermin dari pelaksanaan POAC (Planning, Organizing, Actuating, dan Controlling). Paradigma penelitiannya konstruktivis. Hasil penelitian menemukan Okezone.com, mencoba berbagai strategi produksi berita untuk menyajikan aktualitas pemberitaan. Okezone.com juga menerapkan sistem manajemen modern, walaupun menghadapi berbagai kendala, antara lain: sumberdaya manusia, peralatan yang belum memadai, dan pentingnya dukungan dari direksi. Kata kunci: manajemen media massa, manajemen modern, produksi berita, aktualitas, kecepatan
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-552-15-087 |
| NIM/NIDN Creators: | 55212110003 |
| Uncontrolled Keywords: | Mass Media Management, Modern Management, Produition News Current Events, speed. MKOM |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 06 Aug 2015 11:35 |
| Last Modified: | 01 Jul 2022 07:51 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/7201 |
Actions (login required)
 |
View Item |
