PENGARUH CITRA DESTINASI, LOKASI DAN TOURISM EXPERIENCE TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN MAHASISWA DKI JAKARTA PADA WISATA KOTA LAMA SEMARANG

LIYADI, AULIA NOER APRIL (2022) PENGARUH CITRA DESTINASI, LOKASI DAN TOURISM EXPERIENCE TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN MAHASISWA DKI JAKARTA PADA WISATA KOTA LAMA SEMARANG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The city of Semarang is one of the cities that has a cultural heritage that is still preserved and maintained today. One of the cultural heritages of the city of Semarang is the Old City which is a favorite destination for tourists who come to Central Java. The purpose of this study was to determine and analyze the effect of destination image, location and tourism experience on the interest of returning tourists from DKI Jakarta students to the Old City of Semarang. The population of this research is Jakarta students who have visited the Old City of Semarang as many as 120 respondents. The approach used in this research is a quantitative approach. With data analysis method Variance Based Structural Equation Model with analysis tool Smart-PLS 3.2.9. The results showed that the image of the destination had a positive and significant influence, the location had a positive influence, and tourism experience had a positive and significant influence on the interest of returning tourists. With a value of R-Square (R2 ) = 0.699, it shows that the ability of the independent variables (destination image, location, and tourism experience) is 69.9% while the remaining 30.1% is explained by other factors outside the model. Keywords: Destination Image, Location, and Tourism Experience, Revisit Intention. Kota Semarang merupakan salah satu kota yang memiliki warisan budaya yang masih dijaga dan dipelihara hingga saat ini. Salah satu warisan budaya kota Semarang adalah Kota Lama yang menjadi destinasi favorit wisatawan yang datang ke Jawa Tengah. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh citra destinasi, lokasi dan tourism experience terhadap minat berkunjung kembali wisatawan Mahasiswa DKI Jakarta pada Wisata Kota Lama Semarang. Populasi penelitian ini adalah Mahasiswa Jakarta yang sudah pernah mengunjungi Kota Lama Semarang sebanyak 120 responden. Pendakatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Dengan metode analisis data Variance Based Structural Equation Model dengan alat analisis Smart-PLS 3.2.9. Hasil penelitian menunjukkan citra destinasi memiliki pengaruh positif dan signifikan, lokasi memiliki pengaruh positif, dan tourism experience memiliki pengaruh positif dan signifikan terhadap minat berkunjung kembali wisatawan. Dengan nilai RSquare (R2 ) = 0.699 menunjukan bahwa kemampuan variabel independen (citra destinasi, lokasi, dan tourism experience) sebesar 69.9% sedangkan 30.1% sisanya dijelaskan oleh faktor lain di luar model. Kata Kunci: Citra Destinasi, Lokasi, dan Tourism Experience, Minat Berkunjung Kembali.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 255
Call Number: SE/31/22/171
NIM/NIDN Creators: 43118010385
Uncontrolled Keywords: Citra Destinasi, Lokasi, dan Tourism Experience, Minat Berkunjung Kembali
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 26 Nov 2022 03:37
Last Modified: 26 Nov 2022 03:37
URI: http://repository.mercubuana.ac.id/id/eprint/71958

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