SIMARMATA, MONALISA (2022) PERAN PENULIS NASKAH DALAM PEMBUATAN IKLAN LAYANAN MASYARAKAT “Penerapan Protokol Kesehatan Untuk Memutus Penyebaran Virus Covid-19 di Lingkungan SMPN 34 Kota Bekasi”. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRAK Sesuai dengan peraturan pemerintah, Kementerian Pendidikan dan Kebudayaan (Kemendikbud) memastikan proses pembelajaran tatap muka di sekolah saat pandemi Covid-19 dibuka mulai bulan Juli 2021 dengan himbauan daerah tersebut sudah memasuki zona hijau dan semua guru, murid, serta staff sekolah tidak ada yang terpapar virus Covid-19. Dari uraian tersebut maka penulis dengan kelompok ingin memberikan edukasi dan kampanye dalam menerapkan protokol kesehatan di lingkungan sekolah dalam bentuk video iklan layanan masyarakat yang ditujukan kepada suatu sekolah yaitu SMPN 34 Bekasi. Sehubung dengan kembalinya pembelajaran tatap muka di sekolah maka penulis ingin membekali para siswa/i untuk siap menghadapi era new normal di sekolah dengan menerapkan protokol kesehatan melalui iklan layanan masyarakat yang akan ditayangkan setiap hari sebelum memulai aktivitas pembelajaran agar anjuran dan pesan yang disampaikan dapat di selalu diterapkan di lingkungan sekolah. Dalam video Iklan Layanan Masyarakat ini akan berisikan tentang pesan kegiatan belajar mengajar dapat kembali bertatap muka secara langsung dengan tidak melupakan himbauan pemerintah untuk tetap menjaga diri dan menerapkan protokol kesehatan dilingkungan sekolah. Lalu video tersebut akan di sebarluaskan melalui media sosial seperti Instagram dan youtube resmi SMPN 34 Bekasi Kata kunci : Protokol kesehatan, lingkungan, sekolah, virus Covid-19 ABSTRACT In accordance with government regulations, the Ministry of Education and Culture (Kemendikbud) ensures that the face-to-face learning process in schools when the Covid-19 pandemic opens from July 2021 with the appeal that the area has entered the green zone and all teachers, students, and school staff are not exposed to the Covid-19 virus. From the description, the author with the group wants to provide education and campaigns in implementing health protocols in the school environment in the form of community service advertising videos addressed to a school, namely SMPN 34 Bekasi.. In connection with the return of face-to-face learning in school, the author wants to equip students to be ready to face the new normal era in school by implementing health protocols through community service ads that will be aired every day before starting learning activities so that the recommendations and messages conveyed can always be applied in the school environment. In this Community Service Advertising video will contain about the message of teaching and learning activities can return face to face by not forgetting the government's appeal to keep themselves and implement health protocols in the school environment. Then the video will be disseminated through social media such as Instagram and the official youtube SMPN 34 Bekasi. Keywords : Health protocols, environment, schools, Covid-19 virus
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/PR 22 013 |
| NIM/NIDN Creators: | 44217310035 |
| Uncontrolled Keywords: | Kata kunci : Protokol kesehatan, lingkungan, sekolah, virus Covid-19 |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 15 Nov 2022 05:54 |
| Last Modified: | 15 Nov 2022 05:54 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/71592 |
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