PREFERENSI PELANGGAN TERHADAP JENIS MATERIAL DAN WARNA FURNITURE PADA INTERIOR DESAIN MINIMALIS KONTEMPORER

BUDIARTO, EDY (2010) PREFERENSI PELANGGAN TERHADAP JENIS MATERIAL DAN WARNA FURNITURE PADA INTERIOR DESAIN MINIMALIS KONTEMPORER. S2 thesis, Universitas Mercu Buana - Menteng.

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Abstract

Changing consumer tastes and wood availability are influencing the design and manufacture of hardwood products of Design Center Company. In addition, the globalization of wood product markets is exposing Indonesian consumers to new type of materials. This research evaluates consumer preferences for two types of material and preferences for three types of colors. This survey was designed to evaluate six treatments effects of the materials – they are Veneer (real wood appearance) and HPL (articulate wood appearance), and effects of three types of color – they are group of Wood Color, group of Minimalist Color, and Combination of both Colors. Four different of interior design furniture (Living Room – TV Cabinet, Bed Room – Wardrobe, Pantry Room – Kitchen Cabinet, and Dining Room – Dining Table) were considered. Data were collected at Jakarta shows in late 2009 and early 2010. There were more sensitive preferences expressed by consumer to color types rather than to wood types, the group of Wood Color and Combination type were more significant sensitive rather than the group of Minimalist Color to all the sample of interior design furniture referenced. However, there were significant sensitivity in consumer wood preferences to real wood for Kitchen Cabinet and Dining Table, but for TV Cabinet and Wardrobe were no significant. Based on the results of this study, it is recommended to designer on Design Center Company to focus on provide to group of Wood Color and Combination Color products to all interior design types except to Kitchen Cabinet and Dining Table, real wood need be more considered. Perubahan rasa dan ketersediaan kayu saat ini mempengaruhi manufacture dan desain produk-produk kayu Perusahaan Design Center. Selanjutnya perubahan globalisasi pasar produk kayu menyebabkan perubahan ketertarikan pelanggan Indonesia terhadap jenis-jenis material baru. Riset ini mengevaluasi preferensi pelanggan terhadap dua jenis material dan preferensi terhadap tiga jenis warna. Survei ini didesain untuk mengevaluasi efek enam perlakuan material, yaitu Veneer (Asli Kayu) dan HPL (Artikulasi Kayu), dan pengaruh tiga jenis warna, yaitu kelompok Warna Kayu, kelompok Warna Minimalis, dan Kombinasi Warna dari keduanya. Empat desain interior furniture yang berbeda (Living Room – TV Cabinet, Bed Room – Wardrobe, Pantry Room – Kithen Cabinet, dan Dining Room – Dining Table) digunakan dalam penelitian ini. Data diambil di Jakarta pada akhir tahun 2009 dan awal tahun 2010. Hasil menunjukkan pelanggan lebih sensitif terhadap jenis warna daripada jenis material dan jenis kelompok Warna Kayu, serta jenis Warna Kombinasi menghasilkan signifikansi lebih sensitif daripada kelompok Warna Minimalis pada semua sample interior desain furniture yang disajikan. Untuk produk Kitchen Cabinet dan Dining Table ada lebih sensitif terhadap keaslian kayu namun tidak untuk TV Cabinet dan Wardrobe. Berdasarkan hasil penelitian ini, disarankan ke Perusahaan Desain Senter untuk lebih fokus memproduksi interior desain dengan kelompok Warna Kayu dan Kombinasi untuk semua tipe furniture, kecuali terhadap Kitchen Cabinet dan Dining Table masih perlu mempertimbangkan keaslian kayu.

Item Type:	Thesis (S2)
Call Number CD:	CDT-551-10-249
NIM/NIDN Creators:	55106110031
Uncontrolled Keywords:	MPS, MANAJEMEN PEMASARAN
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	RIA SYAFITRI
Date Deposited:	27 Oct 2022 08:30
Last Modified:	11 Feb 2023 03:21
URI:	http://repository.mercubuana.ac.id/id/eprint/71039

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