HUBUNGAN GOAL ORIENTATION DENGAN INNOVATION WORK BEHAVIOR KARYAWAN BAGIAN PEMASARAN PADA MASA PANDEMI COVID – 19 DI PT. X JAKARTA

SETYOWATI, ADILA (2022) HUBUNGAN GOAL ORIENTATION DENGAN INNOVATION WORK BEHAVIOR KARYAWAN BAGIAN PEMASARAN PADA MASA PANDEMI COVID – 19 DI PT. X JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this study is to find out whether goal orientation has a positive relationship with the innovation work behavior of marketing employees during the COVID-19 pandemic at PT. X Jakarta. The number of samples in the study obtained 81 respondents, the sampling method used non-probability sampling technique. The research measuring instrument for innovation work behavior uses De Jong's (2007), and goal orientation uses VandeWalle's (1997). Data analysis uses Pearson Correlation Product Moment to determine the correlation between goal orientation and innovation work behavior. The results obtained that there is a positive relationship between goal orientation and innovation work behavior of employees in the marketing department at PT. X Jakarta, with a significance value (2-tailed) p = 0.000 < 0.005, and a Pearson Correlation score of 0.678, which indicates a strong relationship. So it can be concluded that, employees at PT. X has high innovativeness, because highly oriented employees will also have high innovative behavior. Keywords: goal, innovation work behavior, marketing. Tujuan dari penelitian ini yaitu untuk mengetahui, apakah goal orientation memiliki hubungan positif dengan innovation work behavior karyawan bagian pemasaran pada masa pandemi COVID – 19 di PT. X Jakarta. Jumlah sampel dalam penelitian yang didapat 81 responden, metode pengambilan sampel menggunakan teknik non-probability sampling. Alat ukur penelitian untuk innovation work behavior menggunakan milik De Jong (2007), dan goal orientation menggunakan miliki VandeWalle (1997). Analisis data menggunakan Pearson Correlation Product Moment untuk mengetahui kolerasi antara goal orientation dengan innovation work behavior. Hasil diperoleh bahwa terdapat hubungan yang positif antara goal orientation dengan innovation work behavior karyawan bagian pemasaran di PT. X Jakarta, dengan nilai signifikansi (2-tailed) p = 0.000 < 0.005, dan perolehan nilai Pearson Correlation sebesar 0.678, yang mana nilai tersebut menunjukkan tingkat hubungan kuat. Maka dapat disimpulkan bahwa, karyawan pada PT. X memiliki inovatif yang tinggi, sebab karyawan yang berorientasi tinggi akan tinggi juga perilaku inovatifnya. Kata Kunci : perilaku kerja inovatif, goal, pemasaran.

Item Type: Thesis (S1)
Call Number CD: FP/PSI. 22 124
NIM/NIDN Creators: 46118110046
Uncontrolled Keywords: perilaku kerja inovatif, goal, pemasaran.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.2 Individual Psychology, Characters/Psikologi Individual, Karakter
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.4 Child Psychology/Psikologi Anak
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.5 Psychology of Young People Twelve to Twenty/Psikologi Remaja
Divisions: Fakultas Psikologi > Psikologi
Depositing User: WADINDA ROSADI
Date Deposited: 27 Oct 2022 06:34
Last Modified: 27 Oct 2022 06:34
URI: http://repository.mercubuana.ac.id/id/eprint/71008

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