PENGARUH PERSEPSI HARGA, PERILAKU KONSUMEN, DAN STRATEGI BERSAING TERHADAP KEPUASAN PELANGGAN (STUDI PADA PENGGUNA APLIKASI TRAVELOKA.COM)

SIRAIT, MILKA APFIA BR (2022) PENGARUH PERSEPSI HARGA, PERILAKU KONSUMEN, DAN STRATEGI BERSAING TERHADAP KEPUASAN PELANGGAN (STUDI PADA PENGGUNA APLIKASI TRAVELOKA.COM). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
01 COVER.pdf
Download (2MB) | Preview
[img]
Preview
 Text (ABSTRAK)
02 ABSTRAK.pdf
Download (58kB) | Preview
[img] Text (BAB I)
03 BAB 1.pdf
Restricted to Registered users only
Download (146kB)
[img] Text (BAB II)
04 BAB 2.pdf
Restricted to Registered users only
Download (200kB)
[img] Text (BAB III)
05 BAB 3.pdf
Restricted to Registered users only
Download (175kB)
[img] Text (BAB IV)
06 BAB 4.pdf
Restricted to Registered users only
Download (376kB)
[img] Text (BAB V)
07 BAB 5.pdf
Restricted to Registered users only
Download (94kB)
[img] Text (DAFTAR PUSTAKA)
08 DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (122kB)
[img] Text (LAMPIRAN)
09 LAMPIRAN.pdf
Restricted to Registered users only
Download (448kB)

Abstract

This study aims to analyze the effect of price perceptions, attitudes and competitive strategies on purchasing decisions. The population in this study are people in the Jakarta area who have used Traveloka. Sampling using convenience sampling technique obtained as many as 120 respondents. Data analysis method using Partial Least Square. This study proves that price perception has a positive and significant effect on purchasing decisions, attitudes have a positive and significant effect on purchasing decisions, and competitive strategies have a positive and significant effect on purchasing decisions. Keyword : Price Perception, Attitude, Competitive Strategies, Traveloka. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga, Perilaku dan strategi bersaing terhadap keputusan pembelian. Populasi dalam penelitian ini adalah masyarakat di daerah Jakarta yang pernah menggunakan Traveloka. Pengambilan sampel menggunakan teknik convenience sampling yang didapat sebanyak 120 responden. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian, Perilaku berpengaruh positif dan signifikan terhadap keputusan pembelian, dan strategi bersaing berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci : Persepsi harga, Perilaku, Strategi Bersaing, Traveloka.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 182
NIM/NIDN Creators: 43116110341
Uncontrolled Keywords: Persepsi harga, Perilaku, Strategi Bersaing, Traveloka.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.1 Organizations/Manajemen Organisasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: WADINDA ROSADI
Date Deposited: 22 Oct 2022 06:19
Last Modified: 22 Oct 2022 06:19
URI: http://repository.mercubuana.ac.id/id/eprint/70763

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.