Model Kepuasan pada Marketplace : Pengaruh Faktor Website Quality dan Perceived Value terhadap Minat Pembelian Berulang di Tokopedia

FIRDAUS, ADRIAN (2022) Model Kepuasan pada Marketplace : Pengaruh Faktor Website Quality dan Perceived Value terhadap Minat Pembelian Berulang di Tokopedia. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine and analyze the influence of website quality and perceived value on customer satisfaction and repurchase intention in the Tokopedia marketplace. This research data is primary data obtained from processing questionnaire data filled out by consumers who have transacted at Tokopedia 1-2 times. The number of samples used as many as 108 respondents and the analysis technique used in this study is to use Partial Least Square (PLS) analysis. The findings of previous researchers indicate that website quality and perceived value have a positive and significant effect on customer satisfaction and repurchase intention. In addition, customer satisfaction also has a positive effect on repurchase intentions. Keyword : Website Quality, Perceived Value, Customer Satisfaction, Repurchase Intention. Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh dari kualitas situs dan persepsi penilaian pelanggan terhadap kepuasan pelanggan dan Minat pembelian berulang pada marketplace Tokopedia. Data penelitian ini merupakan data primer yang didapat dari pengolahan data kuesioner yang diisi oleh konsumen yang telah bertransaksi di Tokopedia 1-2 kali. Jumlah sampel yang digunakan sebanyak 108 responden dan teknik analisis yang digunakan dalam penelitian ini adalah dengan menggukaan analisis Partial Least Square (PLS). Hasil temuan peneliti terdahulu menunjukkan bahwa kualitas situs dan persepsi penilaian pelanggan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan dan Minat pembelian berulang. Selain itu kepuasan pelanggan juga berpengaruh positif terhadap Minat pembelian berulang. Kata kunci : Kualitas situs, Persepsi Penilaian Pelanggan, Kepuasan Pelanggan Minat Beli Ulang

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 22 166
Call Number:	SE/31/22/099
NIM/NIDN Creators:	43118010298
Uncontrolled Keywords:	Kualitas situs, Persepsi Penilaian Pelanggan, Kepuasan Pelanggan Minat Beli Ulang
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	WADINDA ROSADI
Date Deposited:	17 Oct 2022 07:12
Last Modified:	17 Oct 2022 07:12
URI:	http://repository.mercubuana.ac.id/id/eprint/70527

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