PRATAMA, MUHAMMAD FAUZI SURYA (2022) PENGARUH DESAIN,CITRA MEREK, DAN KUALITAS PRODUKTERHADAP KEPUTUSAN PEMBELIAN MOTOR SCOOPY DIDEALERBINTANG MOTORBOGOR. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel Desain, Citra Merek, Kualitas Produk terhadap Keputusan Pembelian. Populasi dalam penelitian ini adalah seluruh konsumen yang melakukan pembelian motor Honda Scoopy di Dealer Bintang Motor Bogor. Jumlah sampel yang di gunakan sebanyak 100 responden. Teknik pengambilan sampel menggunakan metode purposive sampling dan mengujian hipotesis menggunakan analisis regresi linier berganda dengan menggunakan SPSS v.26. Hasil penelitian ini menyatakan bahwa Desain berpengaruh positif signifikan terhadap Keputusan Pembelian, Citra merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Keputusan Kata Pembelian. Kunci: Desain, Kualitas Citra produk Merek, berpengaruh Kualitas positif dan tidak signifikan Produk, Keputusan terhadap Pembelian This Product Study Quality aims to find out and analyze on Purchasing Decisions. The purchased Honda Scoopy the influence of Design variables, Brand Image, population in this study was all consumers who motorcycles at Bintang Motor Bogor Dealers. The number of samples used as many as 100 respondents. Sampling techniques use purposive sampling methods and test hypotheses using multiple linear regression analysis using SPSS v.26. The results of this study stated that Design has a significant positive effect on Purchasing Decisions, Brand image has a positive and significant effect on Purchasing Decisions, Product quality has a insignificant Keywords: effect on Purchasing Design, Brand Image, Decisions. Product Quality, Purchasing Decisions
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ 22 040 |
| NIM/NIDN Creators: | 43118210030 |
| Uncontrolled Keywords: | Desain, Citra Merek, Kualitas Produk, Keputusan Pembelian |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 07 Oct 2022 03:00 |
| Last Modified: | 07 Oct 2022 03:00 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/70100 |
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