FIRRIZKI, RIDHO (2021) STRATEGI KOMUNIKASI NOICE DALAM MENYAMPAIKAN PESAN PROBLEM SOSIAL (Studi Deskriptif Podcast Sumbu Pendek di Aplikasi NOICE). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
For some people, podcasts may still be something new. Podcasts are similar to Youtube. However, what sets it apart is the podcast's audio format. The audio platform, NOICE, is a platform for content creators of podcasts, one of which is Sumbu Pendek podcast, This makes the writer interested in doing research on how NOICE Communication Strategy in conveying social problem messages (Descriptive Study Sumbu Pendek Podcast On NOICE App). This study uses a qualitative descriptive approach because the writer wants to describe clearly and systematically about NOICE Communication Strategy in conveying social problem messages (Descriptive Study Sumbu Pendek Podcast On NOICE App) which are then collected in the form of words, pictures and not numbers. The conclusion that can be drawn is that NOICE as an audio platform carries out a strategy by presenting local content and embracing talented creators from various regions who then Sumbu Pendek podcast as part of NOICE's communication strategy with podcasts with the theme of social problems, and NOICE also provide various facilities to Sumbu Pendek podcast like all production needs supported by NOICE. By having a content theme identity about social problems, Sumbu Pendek podcast have an impact on the NOICE platform, namely the more varied the existing podcasts, the increase in listeners and the time spent listening, especially content from Sumbu Pendek podcast. Keywords: Podcast, NOICE, Listener, Sumbu Pendek Podcast. Bagi sebagian orang, podcast mungkin masih berupa hal baru. Podcast memang mirip dengan Youtube. Namun, yang membedakannya adalah format audio milik podcast. Platform audio yaitu NOICE menjadikan wadah bagi para konten kreator podcast salah satunya adalah podcast Sumbu Pendek, hal ini membuat penulis tertarik untuk melakukan penelitian bagaimana strategi komunikasi NOICE dalam menyampaikan pesan problem sosial (studi deskriptif podcast Sumbu Pendek di aplikasi NOICE). Penelitian ini menggunakan pendekatan deskriptif kualitatif karena penulis ingin mendeskripsikan secara jelas dan sistematis tentang strategi komunikasi NOICE dalam menyampaikan pesan problem sosial (studi deskriptif podcast Sumbu Pendek di aplikasi NOICE) yang kemudian dikumpulkan berupa kata-kata, gambar dan bukan angka-angka. Kesimpulan yang dapat ditarik adalah NOICE sebagai platform audio melakukan strategi dengan menghadirkan konten lokal dan merangkul konten kreator berbakat dari berbagai daerah yang kemudian podcast Sumbu Pendek sebagai salah satu bagian dari strategi komunikasi NOICE dengan podcast yang mengangkat tema tentang problem sosial, dan NOICE juga memberikan berbagai fasilitas kepada podcast Sumbu Pendek seperti segala kebutuhan produksi di support oleh NOICE. Dengan mempunyai identitas tema konten tentang problem sosial, podcast Sumbu Pendek memberikan dampak untuk platform NOICE yaitu semakin ber-variasi podcast-podcast yang ada , bertambahnya pendengar dan waktu yang dihabiskan untuk mendengarkan terutama konten-konten dari podcast Sumbu Pendek. Kata kunci: Podcast, NOICE, Pendengar, Podcast Sumbu Pendek
| Item Type: | Thesis (S1) |
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| Call Number CD: | FK/BRD. 22 033 |
| NIM/NIDN Creators: | 44117010120 |
| Uncontrolled Keywords: | Podcast, NOICE, Pendengar, Podcast Sumbu Pendek |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur |
| Divisions: | Fakultas Ilmu Komunikasi > Penyiaran |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 08 Sep 2022 02:26 |
| Last Modified: | 08 Sep 2022 02:27 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/68865 |
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