QUDDUS, HUSAM ABDUL (2018) PENGARUH HARGA, IKLAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA PT. BEKPEKEREN MITRA INDONESIA DI CIBUBUR. S1 thesis, Universitas Mercu Buana Bekasi.
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2. SURAT PERNYATAAN KARYA SENDIRI.pdf Download (276kB) | Preview |
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3. Lembar Pengesahan.pdf Download (232kB) | Preview |
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4. ABSTRACT.pdf Download (105kB) | Preview |
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5. KATA PENGANTAR.pdf Download (140kB) | Preview |
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6. DAFTAR ISI.pdf Download (144kB) | Preview |
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7. DAFTAR TABEL.pdf Download (147kB) | Preview |
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8. DAFTAR GAMBAR.pdf Download (133kB) | Preview |
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9. DAFTAR LAMPIRAN.pdf Download (100kB) | Preview |
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Abstract
ABSTRACT The purpose of this research is to know the influence of price, advertisement and service quality on buying decision of service at PT. Bekpekeren Mitra Indonesia in Cibubur. This research was applied to 60 regular customers of PT. Bekpekeren Mitra Indonesia in Cibubur. The method of analyzing data is using quantitative analysis approach. The research result shows that price and advertisement partially have a positive and significant effect on buying decision. The research result also shows that service quality partially has insignificant effect on buying decision. Keywords: Price, Advertisement, Service Quality, Buying Decision iii http://digilib.mercubuana.ac.id/ ABSTRAK Penilitian ini bertujuan untuk mengetahui pengaruh dari harga, iklan dan kualitas pelayanan terhadap keputusan pembelian jasa PT. Bekpekeren Mitra Indonesia di Cibubur. Penelitian ini dilakukan terhadap 60 pengguna tetap PT. Bekpekeren Mitra Indonesia di Cibubur. Metode analisis dilakukan dengan menggunakan pendekatan analisis kuantitatif. Hasil penelitian menunjukkan bahwa harga dan iklan secara parsial memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Hasil penelitian juga menunjukkan bahwa kualitas pelayanan secara parsial tidak signifikan pengaruhnya terhadap keputusan pembelian. Kata kunci : Harga, Iklan, Kualitas Pelayanan, Keputusan Pembelian
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ 18 001 |
| NIM/NIDN Creators: | 43113110374 |
| Uncontrolled Keywords: | Kata kunci : Harga, Iklan, Kualitas Pelayanan, Keputusan Pembelian |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 25 Aug 2022 05:23 |
| Last Modified: | 25 Aug 2022 05:23 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/68442 |
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