BANGUN, DEDY CORNELIUS (2019) STRATEGI KREATIF CANIA CITTA DALAM MEMBUAT KONTEN VIDEOGRAFI DI CHANNEL YOUTUBE GEOLIVE ID. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRAK Dalam menciptakan sebuah konten video di media sosial Youtube, tentunya suatu strategi memegang peranan yang sangat penting untuk menarik minat para penggunanya. Dimana fokus penelitiannya, bagaimana strategi kreatif Cania Citta dalam membuat konten videografi di channel Youtube GEOLIVE ID. Dengan tujuan penelitian, untuk mengetahui bagaimana cara menciptakan sebuah konten video yang positif dan dapat mengedukasi para khayalak. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif yang bersifat deskriptif. Dimana penelitian deskriptif berfokus pada observasi dan wawancara. Untuk menganalisis data, penulis melakukan beberapa tahapan sebelum menyimpulkan, yaitu merumuskan masalah, menyusun kerangka konseptual dengan mengemukakan isi konten pada channel Youtube GEOLIVE ID, dan menyusun perangkat metodologi dengan menjabarkan konsepnya, menganalisa audio visual. Peneliti mengambil kesimpulan bahwa strategi kreatif Cania citta dalam membuat konten videografi di channel Youtube GEOLIVE ID, yaitu Cania mampu mengembangkan idenya dan menuangkan dalam bentuk video, sebagai host, Cania mempunyai teknik komunikasi yang dikuasai dengan baik, tampilan artistik, teknik pengambilan gambar yang bervariasi, serta teknik editingnya yang menarik, dengan kombinasi animasi, teks, audio, dan backsound, dan pemilihan judul serta thumbnail yang dapat menarik rasa penasaran khalayak. Sehingga konten video Youtube GEOLIVE ID terlihat berkualitas. Kata Kunci : Youtube, GEOLIVE ID, Cania citta http://digilib.mercubuana.ac.id/ vii Universitas Mercu Buana Fakultas Ilmu Komunikasi Bidang Studi Broadcasting Dedy Cornelius Bangun 44114320015 Strategi Kreatif Cania Citta Dalam Membuat Konten Videografi Di Channel Youtube GEOLIVE ID Bibliogrfi : 5 Bab 86 hal + lampiran + 18 Buku + 11 Internet ABSTRACT In creating a video content on Youtube social media, of course a strategy plays a very important role to attract the interest of its users. Where the focus of the research is, how can Cania Citta's creative strategy in making videography content on the youtube channel GEOLIVE ID . With the aim of research, to find out how to create a positive video content and be able to educate people. The research method used is a case study with a descriptive qualitative approach. Where descriptive research focuses on observation and interviews. To analyze the data, the authors conducted several stages before concluding, namely formulating the problem, drawing up a conceptual framework by presenting the contents of the content on the Youtube channel GEOLIVE ID, and compiling a methodological tool by describing the concept, analyzing audio visual. The researcher concluded that Cania citta's creative strategy in making videography content on the GEOLIVE ID Youtube channel, namely Cania was able to develop her ideas and pour them into videos, as a host, Cania have well-mastered communication techniques, artistic displays, varied shooting techniques and interesting editing techniques, with a combination of animation, text, audio, and backsound, and the selection of titles and thumbnails that can attract a curious audience. So that the GEOLIVE ID Youtube video content looks good. Keywords : Youtube, GEOLIVE ID, Cania citta
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/BRD 19 010 |
| NIM/NIDN Creators: | 44114320015 |
| Uncontrolled Keywords: | Keywords : Youtube, GEOLIVE ID, Cania citta |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast |
| Divisions: | Fakultas Ilmu Komunikasi > Penyiaran |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 16 Aug 2022 04:50 |
| Last Modified: | 16 Aug 2022 04:50 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/67800 |
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