HARDIANI, RIZKI SRI (2020) ANALISIS IMPLEMENTASI KONSEP CREATING SHARED VALUE (CSV) (Studi Kasus Pada PT Unilever Indonesia Tbk.). S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
Tujuan dari penelitian ini adalah untuk menganalisis implementasi CSV pada PT Unilever Indonesia Tbk pada tahun 2018. PT Unilever Indonesia Tbk dipilih karena perusahaan tersebut telah menerapkan konsep Creating Shared Value dalam visi, misi, serta nilai-nilai yang disebut dengan istilah Unilever Sustainable Living Plan, di mana belum semua perusahaan di Indonesia mewujudkan hal tersebut. Objek penelitian yang digunakan PT Unilever Indonesia Tbk. Penelitian ini menggunakan metode kualitatif menggunakan teknik studi pustaka dengan menganalisis laporan keuangan tahunan PT Unilever Indonesia Tbk. Hasil penelitian ini adalah PT. Unilever Indonesia Tbk telah menjalankan standar perilaku agar dapat dilakukan untuk siapa saja, baik internal, klien dan masyarakat, meningkatkan pertumbuhan bisnis agar mengurangi kemiskinan, mengurangi Kelaparan (SDG2) meningkatkan pendidikan yang berkualitas, dan berkurangnya kesenjangan, serta memperkenalkan pemanfaatan energi biomassa dalam proses produksi. Kata kunci: Creating Shared Value, Unilever Sustainable Living Plan, Laporan Keuangan Tahunan http://digilib.mercubuana.ac.id v ABSTRACT The purpose of this study is to analyze the implementation of CSV at PT Unilever Indonesia Tbk in 2018. PT Unilever Indonesia Tbk was chosen because the company has implemented the concept of Creating Shared Value in its vision, mission, and values called the Unilever Sustainable Living Plan, where not all companies in Indonesia have realized this plan. The object of this study is PT Unilever Indonesia Tbk. This study uses a qualitative method using literature study techniques by analyzing the annual financial statements of PT Unilever Indonesia Tbk. The results of this study are PT. Unilever Indonesia Tbk has implemented standards of behavior so that it can be done for anyone, both internal, client and community, increasing business growth to reduce poverty, reducing hunger (SDG2), improving quality education, and reducing inequality, and introducing the utilization of biomass energy in the production process. Keywords: Creating Shared Value, Unilever Sustainable Living Plan, Annual Financial Report
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/AK 20 004 |
| NIM/NIDN Creators: | 43214320040 |
| Uncontrolled Keywords: | Keywords: Creating Shared Value, Unilever Sustainable Living Plan, Annual Financial Report |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 12 Aug 2022 05:04 |
| Last Modified: | 12 Aug 2022 05:04 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/67461 |
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