PENGARUH PERSEPSI HARGA, PROMOSI DAN KUALITAS MAKANAN TERHADAP MINAT BELI SHIHLIN TAIWAN STREET SNACKS (Studi Kasus pada Shihlin Taiwan Street Snacks di Jakarta pada masa Pandemi covid-19)

SULAIMI, SULAIMI (2022) PENGARUH PERSEPSI HARGA, PROMOSI DAN KUALITAS MAKANAN TERHADAP MINAT BELI SHIHLIN TAIWAN STREET SNACKS (Studi Kasus pada Shihlin Taiwan Street Snacks di Jakarta pada masa Pandemi covid-19). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to identify the effect of perception of price, promotion and food quality on the customer buying interest Shihlin Taiwan Street Snacks. The population in the study is Shihlin Taiwan Street Snacks consumers in Jakarta. The sample use was 175 respondents. Calculated based on the Hair formula. The sampling technique used was purposive sampling. The data analysis method using Partial Least Square. This Study proves that perception of price has positive and significant effect on buying interest. Promotion has positive and significant effect on buying interest. Food quality has positive and significant effect on buying interest. Keyword: perception of price, promotion, food quality, buying interes Penelitian ini bertujuan untuk menganalisis persepsi harga, promosi dan kualitas makanan terhadap minat beli Shihlin Taiwan Street Snacks. Populasi dalam penelitian ini adalah konsumen Shihlin Taiwan Street Snacks di Jakarta. Sampel yang digunakan sebanyak 175 responden, dihitung berdasarkan rumus Hair. Teknik pengambilan sampel yang menggunakan purposive sampling. Metode pengambilan sampel menggunakan metode survei, dengan instrument penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa Persepsi harga berpengaruh positif dan signifikan terhadap Minat Beli. Promosi berpengaruh positif dan signifikan terhadap minat beli. Kualitas makanan berpengaruh positif dan signifikan terhadap minat beli. Kata Kunci: persepsi harga, promosi, kualitas makanan, minat beli

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 055
NIM/NIDN Creators: 43117120014
Uncontrolled Keywords: persepsi harga, promosi, kualitas makanan, minat beli
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 21 Jul 2022 03:09
Last Modified: 21 Jul 2022 03:09
URI: http://repository.mercubuana.ac.id/id/eprint/65675

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