CYBERBULLYING DALAM MEDIA SOSIAL ( Analisis Isi Pada Akun Instagram @cimoyluv )

ANDRIYANI, ANISYA (2022) CYBERBULLYING DALAM MEDIA SOSIAL ( Analisis Isi Pada Akun Instagram @cimoyluv ). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Instagram is one of the most popular social media in Indonesia and has a big influence, especially among teenagers. The number of uses of Instagram among teenagers has a negative effect, namely making social media a place for bullying in cyberspace or cyberbullying. Based on this, this study aims to identify and analyze perpetrators and victims in conveying and receiving messages as well as to identify and analyze the forms of cyberbullying that appear in the comments column on the @cimoyluv Instagram account. Theoretical studies in this research are communication, cyberbullying, Instagram social media, message production which there are three categorizations, namely: expressive, rhetorical, conventional. This study uses a constructivist paradigm, with a qualitative approach. The method in this study uses content analysis to find out the forms of cyberbullying that arise and the perpetrators and victims in conveying and receiving cyberbullying messages in the comments column on the @cimoyluv Instagram account. The results showed that there were 954 comments containing cyberbullying messages. These include the form of cyberbullying harassment which contains physical humiliation of the victim and flaming which corners the victim with harsh and frontal words. In conveying messages, the perpetrator mostly uses expressive message logic, and the victim in receiving messages is classified as passive. The data obtained from this research comes from cimoy's comment column on October 7, 2021. Keywords: Content analysis, cyberbullying, Instagram Media sosial instagram merupakan salah satu media sosial yang terpopuler di Indonesia dan memiliki pengaruh besar terutama di kalangan remaja. Banyaknya penggunaan Instagram di kalangan remaja memunculkan efek negative yaitu menjadikan media social sebagai tempat untuk melakukan penindasan di dunia maya atau cyberbullying. Berdasarkan hal tersebut penelitian ini bertujuan untuk mengetahui dan menganalisis pelaku dan korban dalam menyampaikan dan menerima pesan serta untuk mengetahui dan menganalisis bentuk-bentuk cyberbullying yang muncul pada kolom komentar di akun instagram @cimoyluv. Kajian teoritis dalam penelitian ini komunikasi, cyberbullying, media social Instagram, produksi pesan yang terdapat tiga kategorisasi, yaitu: ekspresif, retoris, konvensional. Penelitian ini menggunakan paradigma konstruktivis, dengan pendekatan kualitatif. Metode dalam penelitian ini menggunakan analisis isi untuk mengetahui bentuk-bentuk cyberbullying yang muncul dan para pelaku serta koraban dalam menyampaikan dan menerima pesan cyberbullying dalam kolom komentar di akun instagram @cimoyluv. Hasil penelitian menunjukan bahwa, komentar yang mengandung pesan cyberbullying sebanyak 954 komentar. Diantaranya termasuk kedalam bentuk cyberbullying harassment yang mengandung penghinaan fisik korban dan flaming yang menyudutkan korban dengan kata kasar dan frontal. Dalam menyampaikan pesan pelaku paling banyak menggunakan logika pesan ekspresif, dan korban dalam menerima pesan termasuk ke dalam karakteristik pasif. Data yang didapat dari penelitian ini berasal dari kolom komentar milik cimoy pada tanggal 07 Oktober 2021. Kata Kunci : Analisis isi, cyberbullying, Instagram

Item Type: Thesis (S1)
Call Number CD: FK/PR. 22 014
NIM/NIDN Creators: 44218010118
Uncontrolled Keywords: Analisis isi, cyberbullying, Instagram
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 18 Jul 2022 07:48
Last Modified: 18 Jul 2022 07:48
URI: http://repository.mercubuana.ac.id/id/eprint/65406

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