PENGARUH SALES PROMOTION, KEPERCAYAAN DAN NEED FOR UNIQUENESS TERHADAP MINAT BELI PADA CROSSBORDER SHOPPING (Studi pada pengguna internet di JABODETABEK)

WISESA, ENGGAL ANDHANA ARYO (2019) PENGARUH SALES PROMOTION, KEPERCAYAAN DAN NEED FOR UNIQUENESS TERHADAP MINAT BELI PADA CROSSBORDER SHOPPING (Studi pada pengguna internet di JABODETABEK). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study discusses about discussing what are the influences that influence purchase intention for cross border shopping. The independent variables obtained from the preliminary survey results are Sales Promotion, Trustworthiness and Need for Uniqueness. While the dependent variable obtained is purchase intention. Data analysis method uses Partial Least Square (PLS) Variance Based Structural Equation Modeling. The population is living in the area of JABODETABEK with a sample of 200 respondents. The sampling technique uses convenience sampling. By using quantitative descriptive. The results of this study indicate that Sales Promotion has a significant positive effect on purchase intention, Significant positive significant Trustworthiness on purchase intention, and Need for Uniqueness significant positively significant on purchase intention. Keywords: Sales Promotion, Trustworthiness, Need for Uniqueness, Purchase Intention Penelitian ini bertujuan untuk membahas mengenai pengaruh apa saja yang mempengaruhi minat beli pada Crossborder Shopping. Variabel independen yang didapatkan dari hasil survei pendahuluan adalah Promosi Penjualan, Kepercayaan, dan Need for Uniqueness. Sedangkan variabel dependen yang didapatkan adalah minat beli. Metode analisis data menggunakan Variance Based Structural Equation Modeling Partial Least Square(PLS). Populasinya adalah penduduk berwilayah tinggal di JABODETABEK, dengan sampel 200 responden. Teknik pengambilan sampel menggunakan convenience sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Hasil penelitian ini menunjukkan bahwa Promosi Penjualan berpengaruh positif signifikan terhadap minat beli, Kepercayaan berpengaruh positif signifikan terhadap minat beli, serta Need for Uniqueness berpengaruh positif signifikan terhadap minat beli. Kata kunci : Promosi Penjualan, Kepercayaan, Need for Uniqueness, Minat Beli.

Item Type: Thesis (S1)
NIM/NIDN Creators: 43116010393
Uncontrolled Keywords: Promosi Penjualan, Kepercayaan, Need for Uniqueness, Minat Beli.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 08 Jul 2024 02:11
Last Modified: 08 Jul 2024 02:11
URI: http://repository.mercubuana.ac.id/id/eprint/65226

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