PENGARUH TANGGUNGJAWAB SOSIAL PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING DAN MODERATING (Studi Empris Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Tahun 2011-2013)

PANJAITAN, MANANGAR JULIANTO (2015) PENGARUH TANGGUNGJAWAB SOSIAL PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING DAN MODERATING (Studi Empris Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Tahun 2011-2013). S2 thesis, Universitas Mercu Buana Jakarta - Menteng.

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Abstract

The purpose of this study are as follows: 1) Finding the empirical evidence on Influence of Corporate Social Responsibility to profitability; 2) Finding empirical evidence of the influence of corporate social responsibility to corporate value; 3) Finding empirical evidence Profitability influence on the value of the company; 4) Finding empirical evidence of the influence of corporate social responsibility to corporate value through profitability; 5) Finding the empirical evidence regarding the extent of profitability may moderate the relationship between corporate social responsibility with the value of the company. This type of research is a causal comparative research. The population in this study includes companies manufacturing consumer goods sector listed on the Stock Exchange. Selection of the sample with purposive sampling method. The analysis used is path analysis (path analysis) and test Moderated Regression Analysis (MRA). The results showed, 1) Variable corporate social responsibility positive and significant effect on profitability; 2) Variable corporate social responsibility is significantly negative effect on the value of the company; 3) Variable profitability as measured by return on assets (ROA) has a significantly positive effect on firm value; 4) Variable corporate social responsibility positive and significant effect on the value of the company through profitability; 5) Variable profitability as measured by return on assets (ROA) proved unable to moderate the relationship between corporate social responsibility with the value of the company. Keywords : Corporate Social Responsibility, Profitability,

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