Librariani, Astrielisa Paulina (2022) ANALISIS ISI PENGEMASAN PESAN DALAM MEMBENTUK CITRA PRODUK DAN CITRA LEMBAGA GOJEK MELALUI MEDIA SOSIAL TIKTOK. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Media Sosial memiliki banyak hal positif yang berguna bagi kalangan anak remaja sampai dewasa baik mempromosikan produk/jasa, berkomunikasi dengan khalayak juga dapat menyampaikan suatu pesan dalam membentuk suatu citra perusahaan. Media Sosial tersebut bermacam-macam seperti Facebook, Twitter, Tiktok, Whatsapp dan sebagainya. Penelitian dengan Judul Analisis Isi Pengemasan Pesan dalam Membentuk Citra Produk dan Citra Lembaga Gojek melalui Media Sosial Tiktok bertujuan kategori pesan apa yang disampaikan oleh perusahaan Gojek kepada masyarakat. Adapun Teori dan Konsep yang digunakan dalam Penelitian ini yaitu Toeri Public Relations, Citra, Pengelolaan Citra, Digital Public Relations, Pengemasan Pesan di Media Sosial dan Media Sosial. Metode yang digunakan dalam Penelitian adalah Metode Penelitian Kualitatif menggunakan Analisis Isi yang dimana Peneliti menganalisa dan mengumpulkan data melalui media social TikTok @gojekindonesia untuk dapat mengetahui bagaimana perusahaan Gojek menyampaikan pesan kepada khalayak. Berdasarkan hasil dari penelitian menunjukkan bahwa Gojek Indonesia telah mengelola citra perusahaannya dengan sangat baik dalam memberikan fasilitas, layanan maupun promo yang menarik kepada pelanggannya. Hasil akhir dari Penelitian ini diharapkan mampu menjadi suatu bahan evaluasi bagi Gojek Indonesia dan juga referensi bagi perusahaan lainnya. Kata Kunci : Public Relations, Citra, Digital Public Relations, Pengemasan Pesan di Media Sosial, Media Sosial Social Media has many positive things that are useful for teenagers to adults, both promoting products/services, communicating with audiences can also convey a message in forming a corporate image. There are various types of social media such as Facebook, Twitter, Tiktok, Whatsapp and so on. The research entitled Content Analysis of Message Packaging in Shaping the Product Image and Image of the Gojek Institution through Tiktok Social Media aims at what categories of messages the Gojek company conveys to the public. The theories and concepts used in this research are Public Relations, Image, Image Management, Digital Public Relations, Message Packaging in Social Media and Social Media. The method used in this study is a qualitative research method using content analysis in which the researcher analyzes and collects data through social media TikTok @gojekindonesia to find out how the Gojek company conveys messages to the public. Based on the results of the research, it shows that Gojek Indonesia has managed its corporate image very well in providing attractive facilities, services and promos to its customers. The final result of this research is expected to be an evaluation material for Gojek Indonesia and also a reference for other companies. Keywords: Public Relations, Image, Digital Public Relations, Message Packaging on Social Media, Social Media
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44219110069 |
| Uncontrolled Keywords: | Public Relations, Citra, Digital Public Relations, Pengemasan Pesan di Media Sosial, Media Sosial Public Relations, Image, Digital Public Relations, Message Packaging on Social Media, Social Media |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | Maulana Arif Hidayat |
| Date Deposited: | 28 Jun 2022 04:00 |
| Last Modified: | 28 Jun 2022 04:00 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/64109 |
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