KUSUMA, IRAWINNE RIZKI WAHYU (2015) PELESTARIAN BUDAYA LOKAL DI RADIO KOMUNITAS ANGKRINGAN PADA PROGRAM BUDAYA MACAPATAN (Studi Kasus pada Radio Komunitas Angkringan Yogyakarta). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Penelitian ini membahas tentang pelestarian budaya lokal pada Radio Komunitas Angkringan melalui program budaya tembang macapat, dan partisipasi masyarakat dalam produksi program siaran Macapatan tersebut. Lokasi penelitian dilaksanakan di Desa Timbulharjo, Sewon – Bantul, Yogyakarta. Analisis yang dilakukan menggunakan penelitian kualitatif dengan pendekatan studi kasus. Metode penelitian kualitatif memaparkan analisis dengan sosial budaya, waktu dan histori yang sesuai kondisi dimana riset terjadi. Analisis juga memadukan teori partisipasi kolektif disertai dengan pembahasan. Metode pengumpulan data yang dilakukan dalam penelitian ini antara lain wawancara mendalam dan observasi dengan cara meninjau langsung lokasi Radio Komunitas Angkringan di Yogyakarta. Hasil penelitian pelestarian budaya lokal dengan program budaya macapatan dan partisipasi masyarakat. Temuan peneliti pendengar radio komunitas Angkringan khususnya tembang Macapat cenderung di usia 40-60 tahun. Jenis kelamin yang cenderung mendengarkan Radio Angkringan cenderung pria dibandingkan perempuan. Disimpulkan adanya perbedaan segmen usia dan jenis kelamin. Menunjukkan bahwa pengelola radio komunitas itu belum memiliki kejelasan konsep tentang pasar yang dituju, fokus pengelola hanya lebih kepada konten program. Partisipasi masyarakat terjadi pada proses produksi mencakup proses pembuatan keputusan tentang isi siaran, durasi, dan jadwal program siaran. Warga komunitas terlibat aktif untuk belajar mengelola dan menyelenggarakan siaran. Kata kunci: radio komunitas, partisipasi masyarakat, pelestarian budaya lokal, macapatan Abstract: The research discusses the preservation of local culture on Angkringan Community Radio through Macapat cultural programs, and community participation in the macapatan broadcast program. Research location in the village Timbulharjo, Sewon - Bantul, Yogyakarta. The analysis was conducted using qualitative research case study approach. Qualitative research methods describe the analysis with the socio- cultural and historical time and according to the conditions in which research occurs, analysis also combines collective participation theory with discusses. Methods of data collection conducted in this research include in-depth interviews and direct observation by reviewing the location of Community Radio Angkringan in Yogyakarta. The results of the preservation local culture with macapatan culture program and community participation. The researcher discovery of Angkringan community radio listeners macapatan particular at the age of 40 – 60 years old. Gender the radio listener more man than women. The conclusion having difference in age and gender segments. Shows the community radio administrator do not yet have clarity about the concept of the target market, focus of administrator only on the content program. Public participation occurs in the production process includes a process of making decisions about broadcast content, duration, and shcedule of the broadcast program. Community are actively involved in learning ti manage and organize broadcast. Keywords: community radio, community participation, the preservation of local culture, macapatan
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-552-15-069 |
| NIM/NIDN Creators: | 55212120056 |
| Uncontrolled Keywords: | radio komunitas, partisipasi masyarakat, pelestarian budaya lokal, macapatan, CORCOM, korporate komunikasi dan komunikasi pemasaran |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | MELATI CAHYA FITRIANI |
| Date Deposited: | 16 Jun 2022 04:40 |
| Last Modified: | 25 Jun 2022 02:25 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/63484 |
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