PEMANFAATAN MEDIA INTERNAL DALAM SOSIALISASI PROTOKOL KESEHATAN UNTUK PENCEGAHAN AKAN PENYEBARAN COVID-19 DI PT. KAWASAN MANDIRI BERSAMA

Lumeno, Naftalea Alransinuel Johane (2021) PEMANFAATAN MEDIA INTERNAL DALAM SOSIALISASI PROTOKOL KESEHATAN UNTUK PENCEGAHAN AKAN PENYEBARAN COVID-19 DI PT. KAWASAN MANDIRI BERSAMA. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.

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Abstract

Pandemi Covid-19 sangat berdampak terhadap kondisi bisnis dan lingkungan kerja di dalam perusahaan, sehingga protokol kesehatan wajib untuk dilakukan. PT Kawasan Mandiri Bersama memiliki area publik yang sangat luas dengan mobilitas yang tinggi yang artinya sangat riskan untuk penyebaran virus. Sosialiasi informasi secara intens dalam rangka pencegahan virus tersebut semakin luas. Sehingga peneliti tertarik bagaimana PT Kawasan Mandiri Bersama mempersiapkan diri dengan memanfaatkan media internal poster dan bulletin dalam sosialisasi protokol kesehatan dalam penyebaran virus di area tempat bekerja. Penelitian ini bertujuan untuk mengetahui pemanfaatan media internal PT. Kawasan Mandiri Bersama dalam penyampaian informasi kepada karyawan terkait protokol kesehatan dan pencegahan akan penyebaran covid-19. Teori yang digunakan dalam penelitian ini adalah teori terkait komunikasi organisasi yang dilakukan melalui sosialisasi menurut Silviana, fungsi public relations menurut Nurtjahjani, serta Praktik Public Relations menurut Sari. Selain itu sosialisasi menurut Stephen P. Robhins, Ardhani, Komariyah dan Subekti, serta media internal menurut Scott M. Cutlip, Sujanto, Astrid, Nurtjahjani dan Trivena, serta Narullita dan Walujo. Penelitian ini menggunakan paradigma konstruktivisme dengan adalah metode penelitian kualitatif dengan pendekatan studi kasus. Subjek penelitiannya adalah pihak yang memberi informasi yaitu Chief HSE dan Chief Marketing Communication PT Kawasan Mandiri Bersama sebagai key informan, dan dua orang karyawan dari PT Kawasan Mandiri Bersama yang penerima informasi sebagai informan. Teknik pengumpulan data melalui wawancara mendalam dan dokumentasi. Hasil Penelitian ini, aktivitas public relations serta fungsi manajemen ini dilakukan oleh departemen HSE dan Marketing Communication dalam kegiatan sosialiasi covid-19 melalui poster dan bulletin, melakukan sosialiasi kepada internal perusahaan sangat penting dalam masa pandemi covid-19. Pemanfaatan media internal yang dilakukan oleh PT Kawasan Mandiri Bersama telah sesuai dengan prinsip pengelolaan media internal yaitu melakukan pemilihan isu atau informasi, memperhatikan penggunaan pesan atau bahasa, melakukan pengelolaan media, serta melakukan konsistensi dalam waktu penerbitan. Proses sosialisasi dilakukan dengan penerbitan melalui digital dan dikirimkan melalui email untuk bulletin, untuk poster dilakukan pemasangan pada area bekerja yang dianggap perlu atau strategis terbaca oleh karyawan internal. Kata kunci: Komunikasi Organisasi, Public Relation, Sosialisasi, Media internal, Pandemi Covid-19 The Covid-19 pandemic has greatly impacted business conditions and the work environment within the company, therefore health protocols are mandatory. PT Kawasan Mandiri Bersama has a very large public area with high mobility which means it is very risky for the spread of the virus. Intense information dissemination in the context of preventing the virus is getting wider. Therefore, researchers are interested in how PT Kawasan Mandiri Bersama prepares itself by utilizing the internal media of posters and bulletins in the socialization of health protocols in the spread of the virus in the work area. This study aims to determine the use of internal media PT. Mandiri Bersama Area in delivering information to employees related to health protocols and prevention of the spread of COVID-19. The theory used in this study is a theory related to organizational communication which is carried out through socialization according to Silviana, the function of public relations according to Nurtjahjani, and the Practice of Public Relations according to Sari. In addition, socialization according to Stephen P. Robhins, Ardhani, Komariyah and Subekti, as well as internal media according to Scott M. Cutlip, Sujanto, Astrid, Nurtjahjani and Trivena, and Narullita and Walujo. This study uses a constructivism paradigm with a qualitative research method with a case study approach. The research subjects are the parties who provide information, namely the Chief HSE and Chief Marketing Communication of PT Kawasan Mandiri Bersama as key informants, and two employees of PT Kawasan Mandiri Bersama who receive information as informants. Data collection techniques through in-depth interviews and documentation. The results of this study, public relations activities and management functions for the covid-19 socialization are carried out by the HSE and Marketing Communication departments through posters and bulletins, conducting socialization to internal companies is very important during the covid-19 pandemic. Utilization of internal media carried out by PT Kawasan Mandiri Bersama is in accordance with the principles of internal media management, selecting issues or information, paying attention to the use of messages or language, managing media, as well as consistency in publishing time. The socialization process is carried out through digital publications and sent via email for bulletins, posters are installed in work areas deemed necessary or strategic to be read by internal employees. Keywords: Organizational Communication, Public Relations, Socialization, Internal Media, Covid-19 Pandemic

Item Type: Thesis (S1)
NIM/NIDN Creators: 44218120118
Uncontrolled Keywords: Organizational Communication, Public Relations, Socialization, Internal Media, Covid-19 Pandemic
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Maulana Arif Hidayat
Date Deposited: 15 Jun 2022 08:34
Last Modified: 15 Jun 2022 08:34
URI: http://repository.mercubuana.ac.id/id/eprint/62553

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