ALMERINDA, ALMERINDA (2019) PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA JASA EKSPEDISI PT JNE (Studi kasus Ekspedisi PT JNE Tomang Jakarta Barat). S1 thesis, Universitas Mercu Buana.
|
Text (HAL COVER)
PDF 1. Cover ALMERINDA.pdf Download (412kB) | Preview |
|
|
Text (ABSTRAK)
PDF 2. Abstract ALMERINDA.pdf Download (201kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
PDF 3. Karya sendiri ALMERINDA.pdf Download (211kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
PDF 4. Lembar pengesahan ALMERINDA.pdf Download (212kB) | Preview |
|
|
Text (KATA PENGANTAR)
PDF 5. Kata Pengantar ALMERINDA.pdf Download (248kB) | Preview |
|
|
Text (DAFTAR ISI)
PDF 6. DAFTAR ISI ALMERINDA.pdf Download (203kB) | Preview |
|
|
Text (DAFTAR TABEL)
PDF 7. Daftar Tabel ALMERINDA.pdf Download (199kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
PDF 8. Daftar Gambar ALMERINDA.pdf Download (197kB) | Preview |
|
|
Text (DAFTAR LAMPIRAN)
PDF 9. Daftar Lampiran ALMERINDA.pdf Download (198kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
PDF 10. BAB I ALMERINDA.pdf Restricted to Registered users only Download (296kB) |
|
|
Text (BAB II)
PDF 11. BAB II ALMERINDA.pdf Restricted to Registered users only Download (331kB) |
|
|
Text (BAB III)
PDF 12. BAB III ALMERINDA.pdf Restricted to Registered users only Download (632kB) |
|
|
Text (BAB IV)
PDF 13. BAB IV ALMERINDA.pdf Restricted to Registered users only Download (385kB) |
|
|
Text (BAB V)
PDF 14. BAB V ALMERINDA.pdf Restricted to Registered users only Download (207kB) |
|
|
Text (DAFTAR PUSTAKA)
PDF 15. DAFTAR PUSTAKA ALMERINDA.pdf Restricted to Registered users only Download (261kB) |
|
|
Text (LAMPIRAN)
PDF 16. LAMPIRAN ALMERINDA.pdf Restricted to Registered users only Download (492kB) |
Abstract
This study reveals that there are three variables that aim to determine the effect of price and service quality on purchasing decisions on JNE expedition shipping services. Respondents in this study were people who had used the JNE expedition shipping service. This research was conducted on 115 respondents using a quantitative approach. Analysis of the data used is multiple linear regression analysis with SPSS statistical software tools. The results of this study indicate the price and quality of personal services have a significant effect on purchasing decisions on JNE expedition shipping services. Keywords: Price, Service Quality, Purchase Decision, JNE Expedition. Penelitian ini mengungkapkan ada tiga variabel yang bertujuan untuk mengetahui pengaruh harga dan kualitas pelayanan terhadap keputusan pembelian pada layanan jasa pengiriman ekspedisi JNE. Responden pada penelitian ini adalah masyarakat yang sudah menggunakan jasa pelayanan pengiriman ekspedisi JNE. Penlitian ini dilakukan terhadap 115 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis regresi linier berganda dengan alat bantu software statistik SPSS. Hasil penelitian ini menunjukkan harga dan kualitas pelyanan Personal berpengaruh signifikan terhadap keputusan pembelian pada jasa pengiriman ekspedisi JNE. Kata Kunci : Harga, Kualitas Pelayanan, Keputusan Pembelian, Ekspedisi JNE.
Actions (login required)
 |
View Item |
