PENDAMPINGAN PEMBUATAN CONTENT PADA MEDIA SOSIAL INSTAGRAM UMKM ASINAN BUAH SOURKING ALA IBU NUR

AMALIA ANDINI, AMALIA (2022) PENDAMPINGAN PEMBUATAN CONTENT PADA MEDIA SOSIAL INSTAGRAM UMKM ASINAN BUAH SOURKING ALA IBU NUR. S1 thesis, Universita Mercu Buana Jakarta.

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Abstract

Content Marketing is becoming a fairly popular word lately because of the potential and trust of business owners to use content marketing. 42% of business owners feel more confident in optimizing content to support marketing activities rather than using conventional media which they feel are increasingly ineffective. However, there are still business people who have not used social media and content marketing to promote their business. The business is MSME Asinan Fruit Sourking ala Ibu Nur. This UMKM is engaged in the culinary field, namely Betawi fruit pickles located at Binong Permai Blok B11 No. 8, Suka Bakti, Curug, Tangrang Regency, Banten. In an effort to overcome this problem, the establishment of a State Care Final Project which is a form of student service to the community. This TAPN activity began on March 8, 2021 with the aim that these MSMEs have an identity and can create content marketing for their social media. The TAPN program has been implemented in its entirety and carried out as expected. Although there were several obstacles encountered during the implementation of this program, the activities continued to run smoothly. Servants as content creators provide assistance on content creation for social media using the Canva & Inshot application. Keywords: Content Marketing, UMKM, Applications, Social Media, Instagram.

Item Type: Thesis (S1)
NIM/NIDN Creators: 44518010047
Uncontrolled Keywords: Content Marketing, UMKM, Applications, Social Media, Instagram.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social
Divisions: Fakultas Ilmu Komunikasi > Komunikasi Digital
Depositing User: Dede Muksin Lubis
Date Deposited: 31 May 2022 03:16
Last Modified: 31 May 2022 03:16
URI: http://repository.mercubuana.ac.id/id/eprint/62305

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