ANALISIS PENGARUH E-WOM, CULTURE DIFFERENCE, DAN CITRA DESTINASI TERHADAP KEPUTUSAN BERKUNJUNG KE WISATA SUKU BADUY

KAMIZA, SYAFIRA (2020) ANALISIS PENGARUH E-WOM, CULTURE DIFFERENCE, DAN CITRA DESTINASI TERHADAP KEPUTUSAN BERKUNJUNG KE WISATA SUKU BADUY. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of E-wom, Culture Difference, and destination image on the decision to visit Suku Baduy. The population in this study were visitors in Suku Baduy. The sample used was 150 visitors, determined based on a non-probability sampling approach. The sampling method uses purposive sampling. The data collection method uses survey method, with the research instrument is the questionnaire. Data analysis method uses Partial Least Square. This research proves that the E-wom has a positive and no significant influence on visiting decisions. Culture Difference has significant effect on visiting decisions. Destination image has significant effect on visiting decisions. Keywords: E-wom, Culture Difference, Destination Image, Visiting Decision Penelitian ini bertujuan untuk menganalisis pengaruh E-wom, Culture Difference dan citra destinasi terhadap keputusan berkunjung ke wisata Suku Baduy. Populasi dalam penelitian ini adalah pengunjung yang ada di Suku Baduy. Sampel yang dipergunakan adalah sebanyak 150 pengunjung, ditentukan berdasarkan pendekatan non-probability sampling. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kueisioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa E-wom berpengaruh positif dan tidak signifikan terhadap keputusan berkunjung. Culture Difference berpengaruh signifikan terhadap keputusan berkunjung. Citra destinasi berpengaruh signifikan terhadap keputusan berkunjung. Kata Kunci : E-wom, Culture Difference, Citra Destinasi, Keputusan Berkunjung.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 20 534
Call Number:	SE/31/21/241
NIM/NIDN Creators:	43115120052
Uncontrolled Keywords:	E-wom, Culture Difference, Citra Destinasi, Keputusan Berkunjung.
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.1 Organizations/Manajemen Organisasi 700 Arts/Seni, Seni Rupa, Kesenian > 710 Civic and Lanscape Art/Seni Perkotaan dan Pertamanan > 711 Area Planning/Perencanaan Wilayah Perkotaan dan Pertamanan > 711.5 Plans for Specific Kinds of Areas/Perencanaan untuk Jenis Area Tertentu > 711.56 Recreational Areas/Area Rekreasi 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	31 May 2022 02:03
Last Modified:	21 Jun 2023 02:05
URI:	http://repository.mercubuana.ac.id/id/eprint/62289

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