PENGARUH MOTIVASI, PROMOSI, DAN FASILITAS TERHADAP MINAT BERKUNJUNG GENERASI Z MUSLIM KE DESTINASI WISATA HALAL DKI JAKARTA

SOLIHAH, BELA AMALIA (2020) PENGARUH MOTIVASI, PROMOSI, DAN FASILITAS TERHADAP MINAT BERKUNJUNG GENERASI Z MUSLIM KE DESTINASI WISATA HALAL DKI JAKARTA. S1 thesis, Universitas Mercu Buana.

[img]
Preview
 Text (HAL COVER)
1. COVER.pdf
Download (350kB) | Preview
[img] Text (BAB I)
2. BAB I.pdf
Restricted to Registered users only
Download (262kB)
[img] Text (BAB II)
3. BAB II.pdf
Restricted to Registered users only
Download (244kB)
[img] Text (BAB III)
4. BAB III.pdf
Restricted to Registered users only
Download (215kB)
[img] Text (BAB IV)
5. BAB IV.pdf
Restricted to Registered users only
Download (444kB)
[img] Text (BAB V)
6. BAB V.pdf
Restricted to Registered users only
Download (161kB)
[img] Text (DAFTAR PUSTAKA)
7. DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (196kB)
[img] Text (LAMPIRAN)
8. LAMPIRAN.pdf
Restricted to Registered users only
Download (441kB)

Abstract

This study aims to discuss what influences affect the interest of generation Z Muslim tourists visiting DKI Jakarta. The independent variables obtained from the pre-survey results are motivation, promotion, and facilities. While the dependent variable obtained is interest in visiting. The object of this research is Generation Z of Indonesian Muslims. The sampling technique using convenience sampling. The data analysis used was statistical analysis in the form of SEM-PLS. This study used 140 respondents. The results showed that motivation, promotion, and facilities had a positive and significant influence on the interest of Z generation Muslim tourists visiting DKI Jakarta. The most influential variable is the facility where the t-value is the largest compared to other variables, which is 3,071. Keywords: Motivation, Promotion, Facilities, Visiting Interest, Halal Tourism, Generation Z Penelitian ini bertujuan untuk membahas mengenai pengaruh apa saja yang mempengaruhi minat kunjungan wisatawan Muslim generasi Z Muslim Indonesia ke DKI Jakarta. Variabel independen yang didapatkan dari hasil pra survei adalah motivasi, promosi, dan fasilitas. Sedangkan variabel dependen yang didapatkan adalah minat berkunjung. Objek penelitian ini adalah Generasi Z Muslim Indonesia. Teknik pengambilan sample menggunakan convenience sampling. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Penelitian ini menggunakan sebanyak 140 responden. Hasil penelitian menunjukan motivasi, promosi, dan fasilitas memiliki pengaruh yang positif dan signifikan terhadap minat kunjungan wisatawan Muslim generasi Z Indonesia ke DKI Jakarta. Variabel yang paling berpengaruh yaitu fasilitas dimana t-value paling besar dibandingkan dengan variabel lainnya yaitu sebesar 3.071. Kata kunci: Motivasi, Promosi, Fasilitas, Minat Berkunjung, Pariwisata Halal, Generasi Z,

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 362
NIM/NIDN Creators: 43116010076
Uncontrolled Keywords: Motivasi, Promosi, Fasilitas, Minat Berkunjung, Pariwisata Halal, Generasi Z,
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 385 Railroad Transportation/Transportasi Kereta Api > 385.3 Facilities/Fasilitas-fasilitas
700 Arts/Seni, Seni Rupa, Kesenian > 710 Civic and Lanscape Art/Seni Perkotaan dan Pertamanan > 711 Area Planning/Perencanaan Wilayah Perkotaan dan Pertamanan > 711.5 Plans for Specific Kinds of Areas/Perencanaan untuk Jenis Area Tertentu > 711.56 Recreational Areas/Area Rekreasi
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 30 May 2022 15:41
Last Modified: 29 Jun 2022 07:16
URI: http://repository.mercubuana.ac.id/id/eprint/62267

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.