TINGKAT VISIBILITY, CREDIBILITY, ATTRACTION, POWER FIERSA BESARI DI INSTAGRAM (Survey terhadap followers Fiersa Besari)

NOVID, BAHTIAR DARMA (2020) TINGKAT VISIBILITY, CREDIBILITY, ATTRACTION, POWER FIERSA BESARI DI INSTAGRAM (Survey terhadap followers Fiersa Besari). S1 thesis, Universitas Mercu Buana.

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Abstract

The purpose of this study was to determine how the level of visibility, credibility, attraction, power Fiersa Besari on Instagram. This study uses Fiersa Besari as X variable with VisCap dimensions (Visibility, Credibility, Attraction, power) from Rossiter and Percy. The type of research used is descriptive with a quantitative approach. And the method of data collection using a survey method in the form of a questionnaire with a sample of 100 respondents who came from Fiersa Besari followers. The sampling technique used is purposive sampling is one of the sampling techniques by means of deliberate sampling. That is, researchers determine their own samples taken not randomly, but determined by the researchers themselves. The results of this study are the level of effective visibility for a Fiersa Besari, the level of credibility is very effective for a Fiersa Besari, the level of attraction is very effective, and the level of effective power for a Fiersa Besari. Keywords: VisCap, Instagram, Fiersa Besari Tujuan penelitian ini adalah untuk mengetahui bagaimana tingkat visibility, credibility, attraction, power Fiersa Besari di instagram. Penelitian ini menggunakan Fiersa Besari sebagai variabel X dengan dimensi VisCap (Visibility, Credibility, Attraction, power) dari Rossiter dan Percy. Tipe penelitian yang digunakan bersifat deskriptif dengan pendekatan kuantitatif. Dan metode pengumpulan data menggunakan metode survey berupa kuesioner dengan jumlah sampel 100 responden yang berasal dari followers Fiersa Besari. Teknik sampel yang digunakan yaitu purposive sampling adalah salah satu teknik pengambilan sampel yang cara pengambilan sampel secara sengaja. Maksudnya, peneliti menentukan sendiri sampel yang diambil tidak secara acak, tetapi di tentukan sendiri oleh peneliti. Hasil dari penelitian ini adalah tingkat visibility efektif bagi seorang Fiersa Besari, tingkat credibility sangat efektif bagi seorang Fiersa Besari, tingkat attraction sangat efektif, dan tingkat power efektif bagi seorang Fiersa Besari. Kata Kunci: VisCap, Instagram, Fiersa Besari

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