MODEL STRATEGI BISNIS WEDDING ORGANIZER PELAMINAN INDONESIA

MATABUMI, RINA (2011) MODEL STRATEGI BISNIS WEDDING ORGANIZER PELAMINAN INDONESIA. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

S tu d i ini m e m b ua t p e re nc a n a a n m o d el s tra te gi b is nis W edding O rganizer ( W O ), y a n g b e rtu ju an s e b a g ai d a s a r pe n d e k a ta n bis n is s e h in g ga b is nis le b ih k o m pe tit if d a n d a p at m em enangkan persai ngan. P endekatan m odel bisn is s tra te gi ini m e lalu i a na lis a fiv e fo r c e s dan value chain analysis. D idap at k esim p ulan b ah w a m o d el b isnis w edding organizer (W O ) sangat diperanguhi oleh pendekatan w ord of m outh ( W O M ) dengan strategi m em bangun top of m ind ( T O M ) d a n stra te gi o p e r a tio n a l ex c e lle n t . K ata K unci : M odel S trategi Bisnis , W edding O rganizer (W O ) T h is s tu d y aim to d e ve lo p a w e d d in g o rga n iz er ( W O ) s tra te gic m o d el w ith a b us in e ss a p p ro a c h th a t is m o re c o m p e titiv e to w in th e p res e n t c o m pe titio n . T h e a p p ro a c h u se d w e re fiv e fo rc es a n d v a lu e c h a in a n aly s is . T h e c o n c lu s io n is th a t w e d d in g o rg a niz er ( W O ) w e re v e ry m u c h in flu e n c e d b y w o rd o f m o u th stra te g y a p p ro a c h to b u ild a to p o f m in d an d ex cellent o p eratio nal strateg y . K ey W o r d : B usiness S trategy M o d e l , W e d d in g O rg a niz e r

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