PRANATA, SONNY (2008) HUBUNGAN KOMUNIKASI PEMASARAN DENGAN MINAT PEMBELIAN ULANG DI ALFAMART MANGGA BESAR VIII - JAKARTA BARAT. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
|
Text (Cover)
Cover Tesis.pdf Download (219kB) | Preview |
|
|
Text (Daftar Isi)
Daftar Isi Final.pdf Download (451kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (Bab 1 - 5)
Isi Tesis Final.pdf Restricted to Registered users only Download (2MB) |
Abstract
The objectives of this research are to analyze marketing communication in Alfamart. The analysis was held to find out need and want consumer about product, price, freshness location, and information about store. This research was designed as survey descriptive co relational, using simple random sampling method for 93 respondents. The analysis has been done by statistic descriptive and rank Spearman. The results shown that freshness location have a higher relation to repurchase and product have the lowest relation to repurchase. But must remarks that from 4 first hypothesis all hypothesis are putt to a test. Keywords: marketing communication, repurchase, Alfamart.
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-552-08-006 |
| NIM/NIDN Creators: | 55206120006 |
| Uncontrolled Keywords: | marketing communication, repurchase, Alfamart. CORCOM, KORPORATE KOMUNIKASI DAN KOMUNIKASI PEMASARAN |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | MELATI CAHYA FITRIANI |
| Date Deposited: | 21 Apr 2022 07:57 |
| Last Modified: | 25 Jul 2022 03:29 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/60363 |
Actions (login required)
 |
View Item |
