CYBERBULLYING DI MEDIA SOSIAL INSTAGRAM PADA AKUN @RAMADHANIABAKRIE (Analisis Isi Kuantitatif Komentar Postingan Foto Tanggal 03 Februari 2021)

RAHMI, AULIA (2022) CYBERBULLYING DI MEDIA SOSIAL INSTAGRAM PADA AKUN @RAMADHANIABAKRIE (Analisis Isi Kuantitatif Komentar Postingan Foto Tanggal 03 Februari 2021). S1 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Fitur kolom komentar di Instagram membuat pengguna dapat saling berinterakasi melalui pesan teks. Namun seringnya kolom komentar digunakan pengguna untuk melakukan cyberbullying. Artis Nia Ramadhani pun tidak terlepas menjadi korban cyberbullying saat dirinya ditunjuk menjadi pembawa acara di TikTok Awards 2020. Pada postingan foto yang diunggah Nia Ramadhani pada tanggal 03 Februari 2021, pengguna Instagram beramai-ramai meninggalkan pesan yang memiliki bentuk-bentuk cyberbullying. Dalam penelitian ini peneliti menggunakan kategorisasi cyberbullying berupa Called Name (Pemberian Nama Negatif), Threatened Physical Harm (Mengancam Keselamatan Fisik) dan Opinion Slammed (Pendapat Yang Merendahkan). Penelitian ini menggunakan paradigma positivistik serta pendekatan penelitian kuantitatif. Metode yang digunakan pada penelitian ini yaitu, analisis isi kuantitatif deskriptif dengan teknik pengambilan sampel menggunakan simple random sampling. Hasil dari populasi yang sudah ditarik sampelnya menggunkan Rumus Taro Yamane sebanyak 100 isi komentar diurutkan berdasarkan tanggal/waktu berkomentar. Teknik Pengumpulan data yang di gunakan yaitu teknik dokumentasi. Hasil penelitian menunjukkan jika bentuk-bentuk cyberbullying di kolom komentar akun @ramadhaniabakrie didominasi Opinion Slammed (Pendapat Yang Merendahkan) sebesar 84%, Called Name sebesar 7%, Threatened Physical Harm (Mengancam Keselamatan Fisik) sebesar 2% dan tidak masuk kategori sebesar 7%. Kata kunci: Instagram, Cyberbulling, Nia Ramadhani The comment field feature on Instagram allows users to interact with each other via text messages. But often the comment column is used by users to do cyberbullying. Artist Nia Ramadhani also became a victim of cyberbullying when she was appointed to host the 2020 TikTok Awards. In the photo uploaded by Nia Ramadhani on February 3, 2021, Instagram users flocked to leave messages that contained forms of cyberbullying. In this study, researchers used cyberbullying categorization in the form of Called Name, Threatened Physical Harm and Opinion Slammed. This research uses a positivistic paradigm and a quantitative research approach. The method used in this research is descriptive quantitative content analysis with sampling technique using simple random sampling. The results of the population that have been sampled using the Yemen Taro Formula are 100 comments sorted by date/time of comment. The data collection technique used is the documentation technique. The results show that the forms of cyberbullying in the comment column of the @ramadhaniabakrie account are dominated by Opinion Slammed by 84%, Called Name by 7%, Threatened Physical Harm by 2% and not in the category by 7%. Keywords: Instagram, Cyberbulling, Nia Ramadhani

Item Type:	Thesis (S1)
NIM/NIDN Creators:	44214120013
Uncontrolled Keywords:	Instagram, Cyberbulling, Nia Ramadhani
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	MELATI CAHYA FITRIANI
Date Deposited:	20 Apr 2022 03:29
Last Modified:	20 Apr 2022 03:43
URI:	http://repository.mercubuana.ac.id/id/eprint/60194

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