RESPATI, ANASTASIA ARI (2014) REPRESENTASI PEREMPUAN KARIER INDONESIA PADA ERA 70-AN DAN ERA MODERN (Analisis Semiotika Roland Barthes pada Cover Majalah Femina Indonesia edisi Newborn tahun 1972 dan edisi Re-Design tahun 2012). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Perempuan karier merupakan bahan perbincangan yang diangkat oleh PBB sejak tahun 70-an, demikian pula halnya dengan Indonesia yang menandatangi kesepakatan PBB. Sejak tahun 1978, peran perempuan karier secara profesional mulai tampak, baik pada perusahaan swasta maupun instansi pemerintahan, sehingga peran karier perempuan pun berubah. Perubahan ini pun terekam pada media massa sebagai alat rekam zaman, melalui dua cover majalah Femina ingin diperlihatkan perubahan representasi perempuan karier Indonesia pada era 70-an dan era modern. Kedua cover majalah Femina diteliti menggunakan analisis semiotika Roland Barthes, untuk menemukan makna denotatif, konotatif dan mitos perempuan karier yang melatarbelakangi pembuatan cover tersebut pada saat diterbitkan. Dengan metode kualitatif konstruktivis dapat diketahui lebih detail konstruksi sosial masyarakat yang membentuk perubahan representasi perempuan karier Indonesia. Dalam penelitian ini diperlihatkan bahwa pada era 70-an peran perempuan karier Indonesia sangat kental terlihat pada ranah domestik, sedangkan pada era modern representasi karier perempuan Indonesia lebih kental sebagai seorang profesional yang memiliki karier dalam dunia kerja diluar rumah. Perubahan zaman, terutama perubahan perekonomian dan sistem pendidikan di Indonesia yang kemudian membawa perempuan Indonesia pada paham feminisme liberal, dimana perempuan karier Indonesia memiliki kesetaraan kesempatan dengan pria untuk menduduki posisi- posisi penting pada perusahaan baik swasta maupun instansi pemerintahan. Kata kunci: representasi, semiotika, konstruktivis, denotatif, konotatif, mitos, modern Career women is the subject of conversation which appointed by the UN since the 70’s, as well as in Indonesia, which signed an agreement with the UN. Since 1978, the role of women in professional careers began to appear, both in private companies and government agencies, so that the role of women’s careers was changing. This changing was recorded in the mass media as a recording tool for any eras, through two samples of Femina magazine cover shown changes in the representation of Indonesian women’s career in the late 70s and the modern era. Both the cover of Femina magazine examined using semiotic analysis by Roland Barthes, to find meaning denotative, connotative and myths of women's career behind the making of the cover at the time of publication. With a constructivist qualitative methods, the social construction that forms the changing of Indonesian women's careers representation can be seen in more detail. In this study it was shown that in the 70’s, role of Indonesian women’s career is very strong seen in the domestic sphere, while in the modern era, representation of careeer woman in Indonesia is more viscous as a professional who has a career in the world of work outside the home. The time changes, especially the changes of the economy and the education system in Indonesia which took Indonesian women to the familiar liberal feminism, where Indonesian career women have equal opportunities with men to occupy important positions in both private companies and government agencies. Keywords: representation, semiotics, constructivist, denotative, connotative, myths, modern
| Item Type: | Thesis (S2) |
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| Call Number CD: | CDT-552-14-087 |
| NIM/NIDN Creators: | 55210120003 |
| Uncontrolled Keywords: | representasi, semiotika, konstruktivis, denotatif, konotatif, mitos, modern |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | MELATI CAHYA FITRIANI |
| Date Deposited: | 13 Apr 2022 03:29 |
| Last Modified: | 08 Aug 2022 09:14 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/59812 |
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