SHAFITRI, ADHE (2011) ANALISIS VARIABEL BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK INTERNET (Studi Kasus Pengguna BlackBerry Internet Service PT .Telkom seldi Jakarta ). S1 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
K e b u tu h a n m a s y a ra k at a k a n ja s a tele k o m u nik a s i tid a k h a n y a te rb ata s p a d a j a s a k o m u n i k a s i s u a r a s a j a , t e t a p i s u d a h m e ra m b a h k e ja s a k o m u n i k a s i d a t a . P e n g g u n a in te rn et d a ri m a s a k e m a s a te rus b e rta m b a h s eirin g d e n g a n k e m aju a n te k n o lo g i in fo rm a si.se b a g a i s a l a h s a t u o p e r a t o r t e r b e s a r d i I n d o n e si a , P T .T e lk o m s e l ju g a d itu n tu k u n tu k te rus m e n g ik u ti k em a u a n p a s a r d a n ju g a perkem bangan teknologi. S e m a k in k e tat n y a p e rsa ia n g a n d i d u n ia b is nis p e rte le k om u n ik a sia n m e m b u at P T .T e lk o m s e l h a ru s b e n a r – b e n ar jeli d a lam m e m ilih stra te g i p e m a s a ra n y a n g a k a n dig u n a k a n . S a la h s a tu s trate g i p e m a sa ra n y a n g d a pa t d i g u n a k a n a d a la h a s p e k b a u r a n p e m a s a r a n , y a n g t e r d i ri d a ri a s p e k p r o d u k , h a r g a , te m p at, p rom o si, o ran g , p ros e s , da n b u k ti fisik . K e s em u a a s p e k in i a p a b ila d ija la n k a n se c ara b e rsa m a – s a m a s e b a g ai s a la h s a tu s tra te gi p e m as a ra n m a k a a k a n m e m b erik a n da m p a k y a n g p o s itif da n s ig nifik a n terh a d a p k e p utu s a n p e m b e lia n . H a s il a n alisis m e lalu i a n a lis is k o re la s i m e n u n ju k ka n b a h w a k e tu ju h v a ria b el terse b u t, y a n g di p ro x y d e n g a n be b e ra p a p erta n y aa n te n y ata b e rk ore las i p o s i ti f d a n s i g n i f i k a n d e n g a n k e p u t u s a n p e m b e l i a n , k e c u a li p a d a v a r ia b e l h a r g a y a n g b e rk o re la s i n e g atif. V a ria b el ini b e rk o rela si n e g a if k a re n a h al in i be rk a ita n d e n g a n h a rg a p e n ju a la n p ro d u k , artin ya se m a kin h a rg a d in a ik ka n m a k a tin g ka t k e p u tu s a n p em b e lia n a k a n s em a k in tu ru n . D a ri h a sil p e n e litia n did a p at b a h w a v aria b el a ta u fa kto r y a n g p alin g b e rp e n g a ru h te rha d a p k e p utu sa n p e m b elia n a d ala h v aria b el pro m o si, k are n a d e n g a n p ro m os i la h m a n fa a t s e rta k ele b iha n d a ri s u a tu p ro d u k d a pa t dik e ta h u i oleh m asyarakat um um . D a ri s ini ju g a d ilih at b a h w a tin g k a t p e n g aru h b a u ra n p e m a s a ra n t e r h a d a p k e p u t u s a n p e m b e l i a n p r o d u k i n t e r n e t i n i t i d a k t e rl a l u ti n g g i , h a l i n i d i k a r e n a k a n b l a c k b e r r y i n t e r n e t m e r u p a k a n b a r a n g i n f e r i o r , a rt i n y a produk in i a k a n s e g era te rg a ntik a n ke tika p e n d a p ata n s es e o ra n g b e rta m b a h d a n m u nc u l nya teknologi baru yang akan m engganti teknologi ini. K a ta k u n c i : b a ura n p e m a s a ra n , in tern e t, B la c k b e rry In tern e t S erv ic e , P ro m o si
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | CDT-554-11-011 |
| NIM/NIDN Creators: | 55408110017 |
| Uncontrolled Keywords: | bauran pemasaran , internet, Blackberry Internet Service , Promosi. MTEL, MAGISTER TEKNIK ELEKTRO |
| Subjects: | 600 Technology/Teknologi > 620 Engineering and Applied Operations/Ilmu Teknik dan operasi Terapan > 621 Applied Physics/Fisika terapan |
| Divisions: | Pascasarjana > Magister Teknik Elektro |
| Depositing User: | ORYZA LUVITA |
| Date Deposited: | 07 Apr 2022 03:08 |
| Last Modified: | 25 Jul 2022 03:01 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/59545 |
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