SUSENO, ARI (2017) MAKNA KEKERASAN, KEKUASAAN DAN AMBISI (Analisis Semiotika Charles Sanders Peirce Film The Raid 2 Berandal). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Film industry is a form of commodity capitalists who want to control the market share of the film. So the film is made by the creator of the film so that the rpa's selling value to the community high. Filmmakers have turned objects, qualities and signs into commodities where commodities are a tradable item in the marketplace. Starting from an ambition that wants to have the power to oppress the weak groups that can be deceived and regulated. The dominant group always has great ambition to master. Charles Sanders Peirce's semiotics analysis is an analysis of the system of signs, objects and interpretants that exist in social life, group structure, and practices that exist in humans. With this assumption, all human communication action is actually a sign, a text that must be read in order to understand its meaning. The results of this study explain that the film industry is well aware that commercial things will be traded. Here there is intervening in the act of the media economy that existed in the film the two raids are making the film colored with violent scenes. The film sells violent scenes that are very brutal for movie lovers in accordance with its segmentation. Keywords: Film, Power, Semiotics Charles Sanders Peirce, Violence, Ambition. Industri film merupakan bentuk komoditas para kapitalis yang ingin menguasai pangsa pasar perfilman. Sehingga film tersebut dibuat oleh kreator film sedemiakian rupa agar nilai jual ke masyarakat tinggi. Para pembuat film telah mengubah objek, kualitas dan tanda-tanda menjadi komoditas dimana komoditas merupakan item yang dapat diperjualbelikan di pasar.Berawal dari ambisi yang ingin mempunyai kekuasaan untuk menindas kelompok-kelompok yang lemah yang bisa diperdaya dan diatur. Kelompok yang dominan selalu mempunyai ambisi yang besar untuk menguasai. Analisis semiotika Charles Sanders Peirce merupakan analisis yang mengulas tentang sistem tanda, objek dan interpretant yang ada pada kehidupan sosial, struktur kelompok, dan praktik-praktik yang ada pada manusia. Dengan asumsi ini, semua tindakan komunikasi manusia sebenarnya adalah tanda;teks yang harus dibaca agar dimengerti maksudnya. Hasil penelitian ini menjelaskan bahwa industri perfilman sangat tahu bahwa hal-hal yang bersifat komersil itu akan diperdagangkan. Disini ada ikut campur tindak ekonomi media yang ada pada film the raid dua tersebut yang membuat film tersebut diwarnai dengan adegan kekerasan. Film ini menjual adegan-adegan kekerasan yang sangat brutal untuk kalangan penikmat film sesuai dengan segmentasinya. Kata kunci : Film, Kekuasaan, Semiotika Charles Sanders Peirce, Kekerasan, Ambisi.
| Item Type: | Thesis (S2) |
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| Call Number CD: | CDT-552-17-085 |
| NIM/NIDN Creators: | 55214120056 |
| Uncontrolled Keywords: | Film, Power, Semiotics Charles Sanders Peirce, Violence, Ambition.Film, Kekuasaan, Semiotika Charles Sanders Peirce, Kekerasan, Ambisi. Corporate and Marketing Communications, CORCOM |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | MELATI CAHYA FITRIANI |
| Date Deposited: | 05 Apr 2022 03:27 |
| Last Modified: | 22 Jun 2022 03:16 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/59405 |
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