PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN TRUST TERHADAP MINAT MENGGUNAKAN LINKAJA (Studi pada Anak Milenial di Jakarta Barat)

PRATIWI, AFRILIA (2021) PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN TRUST TERHADAP MINAT MENGGUNAKAN LINKAJA (Studi pada Anak Milenial di Jakarta Barat). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of Perceived Ease of Use, Perceived Usefulness and Trust on Interests Using LinkAja. The subjects in this study are consumers who have not used the LinkAja application in West Jakarta. The sample used in this study was 140 respondents. The sampling method is done by convenience sampling method. This study uses SEM data analysis techniques and data processing using PLS. The results of this study indicate that Perceived Ease of Use has a positive and significant effect on interest in using, Perceived Usefulness has a positive and significant effect on interest in using, and Trust has a positive and significant effect on interest in using Keyword: Perceived Ease of Use, Perceived Usefulness, Trust, Interests Using Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Ease of Use, Perceived Usefulness dan Trust terhadap Minat Menggunakan LinkAja. Subjek pada penelitian ini adalah konsumen yang belum menggunakan aplikasi LinkAja di Jakarta Barat. Sampel yang digunakan dalam penelitian ini adalah 140 responden. Metode pengambilan sampel dilakukan dengan metode convenience sampling. Penelitian ini menggunakan teknik analisis data SEM dan pengolahan data menggunakan PLS. Hasil penelitian ini menunjukan bahwa Perceived Ease of Use berpengaruh positif dan signifikan terhadap Minat menggunakan, Perceived Usefulness berpengaruh positif dan signifikan terhadap Minat menggunakan, dan Trust berpengaruh positif dan signifikan terhadap Minat menggunakan. Kata Kunci: Perceived Ease of Use, Perceived Usefulness, Trust, Minat menggunakan

Item Type: Thesis (S1-Sarjana)
NIM: 43116010108
Uncontrolled Keywords: Perceived Ease of Use, Perceived Usefulness, Trust, Minat menggunakan
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 18 Jan 2021 03:56
Last Modified: 18 Jan 2021 03:56
URI: http://repository.mercubuana.ac.id/id/eprint/59230

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