PERANCANGAN MEDIA PROMOSI DALAM BIDANG USAHA BUANA LAUNDRY

ALIVA, MELLY YULIZAR NUR (2020) PERANCANGAN MEDIA PROMOSI DALAM BIDANG USAHA BUANA LAUNDRY. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

In this digital era, social media is no stranger to society. From various types of circles already using social media to interact indirectly, one of the most popular social media is Instagram. Not only used to upload photos and videos, now Instagram can be used as a promotional media. Therefore, at this time many companies have taken advantage of Instagram opportunities to promote the goods or services of a company. In making promotional media design works using Instagram, the authors collaborate with one of the companies engaged in (washing services), namely Buana Laundry. Buana Laundry has been established since 1999 until now. With the design of promotional media, it is hoped that the public will be able to know and know Buana Laundry itself. The design of this promotional media focuses on digital marketing strategies, icons and photography. The strategy used is to categorize 3 posts containing information, entertainment and tips, then the work will be posted 3 times in one day. The use of icons and photography is used to display services from Buana Laundry and also to build a positive image for services and Buana Laundry With the promotion of media through Instgram, it is expected that the public will know more and trust the Buana Laundry services that have been offered, and are expected to increase the interest of the community towards Buana Laundry. Key Word: promotional media, laundry, social media, Instagram, digital marketing, and Icon Di era digital ini,sosial media bukanlah hal yang asing lagi bagi masyarakat. Dari berbagai jenis kalangan sudah menggunakan sosial media untuk berinteraksi secara tidak langsung, salah satu sosial media yang paling diminati adalah Instagram. Bukan hanya digunakan untuk mengupload foto dan video, kini instagramm dapat digunakan sebagai sarana media promosi. Oleh karena itu pada saat ini banyak perusahaan yang sudah memanfaatkan peluang Instagram untuk melakukan promosi barang atau jasa suatu perusahaan. Dalam pembuatan karya desain media promosi menggunakan Instagram,penulis bekerjasama dengan salah satu perusahaan yang bergerak dibidang (jasa cuci) yaitu Buana Laundry. Buana Laundry sudah berdiri sejak tahun 1999 hingga saat ini. Dengan dibuatnya desain media promosi diharapkan masyarakat dapat mengetahui dan mengenal Buana Laundry itu sendiri. Desain media promosi ini memfokuskan pada strategi digital marketing,icon dan photograpgy. Strategi yang digunakan yaitu dengan mengkategorikan 3 postingan yang berisi informasi,hiburan dan tips,kemudian karya tersebut akan diposting 3 kali dalam satu hari. Penggunaan icon dan photograpghy digunakan untuk menampilkan jasa dari Buana Laundry dan juga membangun citra positif untuk jasa dan Buana Laundry Dengan adanya media promosi melalui Instgram diharapkan masyarakat lebih mengetahui dan mempercayai terhadap jasa Buana Laundry yang sudah ditawarkan,dan diharapkan dapat meningkatkan minat para masyarakat terhadap Buana Laundry. Kata Kunci: media prmosi,laundry,sosial media,Instagram,digital marketing,icon.

Item Type: Thesis (S1-Sarjana)
NIM: 42315010086
Uncontrolled Keywords: media prmosi,laundry,sosial media,Instagram,digital marketing,icon.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) > 302.232 Print Media/Media Tercetak
600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik
600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: Dede Muksin Lubis
Date Deposited: 29 Dec 2020 09:32
Last Modified: 29 Dec 2020 09:32
URI: http://repository.mercubuana.ac.id/id/eprint/58823

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