PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP MOTIVASI PENGUNJUNG DI PERPUSTAKAAN UNIVERSITAS MERCU BUANA KAMPUS D

DINI, PUSPITASARI (2020) PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP MOTIVASI PENGUNJUNG DI PERPUSTAKAAN UNIVERSITAS MERCU BUANA KAMPUS D. S1-Sarjana thesis, Universitas Mercu Buana Jatisampurna.

[img]
Preview
Text
01. HALAMAN JUDUL.pdf

Download (83kB) | Preview
[img]
Preview
Text
02. ABSTRAK.pdf

Download (80kB) | Preview
[img]
Preview
Text
03. SURAT PERNYATAAN KARYA SENDIRI.pdf

Download (112kB) | Preview
[img]
Preview
Text
04. LEMBAR PENGESAHAN SKRIPSI.pdf

Download (116kB) | Preview
[img]
Preview
Text
05. KATA PENGANTAR.pdf

Download (85kB) | Preview
[img]
Preview
Text
06. DAFTAR ISI.pdf

Download (101kB) | Preview
[img]
Preview
Text
07. DAFTAR TABEL.pdf

Download (89kB) | Preview
[img]
Preview
Text
08. DAFTAR GAMBAR.pdf

Download (88kB) | Preview
[img]
Preview
Text
09. DAFTAR LAMPIRAN.pdf

Download (77kB) | Preview
[img] Text
10. BAB I.pdf
Restricted to Registered users only

Download (152kB)
[img] Text
11. BAB II.pdf
Restricted to Registered users only

Download (159kB)
[img] Text
12. BAB III.pdf
Restricted to Registered users only

Download (308kB)
[img] Text
13. BAB IV.pdf
Restricted to Registered users only

Download (185kB)
[img] Text
14. BAB V.pdf
Restricted to Registered users only

Download (100kB)
[img] Text
15. DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (97kB)
[img] Text
16. LAMPIRAN.pdf
Restricted to Registered users only

Download (632kB)

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh dari kedua variabel yaitu pengarug kualitas pelayanan dan fasilitas terhadap motivasi dan pengunjung pada Perpustakaan Universitas Mercu Buana Kampus D. Populasi penelitian ini adalah seluruh pengunjung Perpustakaan Universitas Mercu Buana Kampus D dan sampel yang diambil dalam penelitian ini berjumlah 100 responden yang di pilih menggunakan teknik purposive sampling. Metode yang digunakan adalah analisis regresi linear berganda mengunakan uji validitas, uji reliabilitas, uji asumsi klasik dan pengujian hipotesis. Dari penelitian terlihat bahwa Hasil uji t di atas dapat disimpulkan bahwa pada kualitas pelayanan berpengaruh positif dan signifikan terhadap motivasi pengunjung di Perpustakaan Universitas Mercu Buana Kampus D. Fasilitas berpengaruh positif dan signifikan terhadap motivasi pengunjung di Perpustakaan Universitas Mercu Buana Kampus D. Kata kunci : Kualitas Pelayanan, Fasilitas Dan Motivasi Pengunjung. ABSTRACT This study aims to determine the effect of these two variables, namely the influence of service quality and facilities on motivation and visitors at the Mercu Buana University Library, Campus D. The study population was all visitors of the Mercu Buana University Campus Campus D and the samples taken in this study were 100 respondents who were selected using purposive sampling techniques. The method used is multiple linear regression analysis using validity, reliability, classical assumption and hypothesis testing. From the research it can be seen that the results of the t test above can be concluded that the quality of service has a positive and significant effect on visitor motivation at the Mercu Buana University Library Campus D. The facility has a positive and significant effect on visitor motivation at the Mercu Buana University Library Campus D. Keywords: Service Quality, Facilities and Visitor Motivation.

Item Type: Thesis (S1-Sarjana)
Call Number CD: FE/MJ 19 025
NIM: 43115310029
Uncontrolled Keywords: Kualitas Pelayanan, Fasilitas Dan Motivasi Pengunjung.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.4 Executive Management/Manajemen Eksekutif
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 21 Dec 2020 06:38
Last Modified: 21 Dec 2020 06:38
URI: http://repository.mercubuana.ac.id/id/eprint/58724

Actions (login required)

View Item View Item