LUBIS, DEDE SAKINAH (2020) PENGARUH KONTEN YOUTUBE NUSSA OFFICIAL TERHADAP SIKAP SOPAN SANTUN ANAK (Survei pada Orang Tua Anak Berusia 7-11 Tahun di Kelurahan Sudimara Timur). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Youtube as a media medium that is easy and free for the public to see, offers lots of interesting content, such as Islamic education. Nussa Official is Youtube content with children's stories that are in accordance with Islamic teachings. The presence of Nussa Official is to reduce a little the number of parents with the number of impressions that are not suitable for their children which can be a bad influence on children's attitudes. Lots of children are not polite and courteous to others. This study aims to see without a major influence on the content of Nussa Official Youtube on children's polite attitudes. This study uses the theory of Communication, Mass Communication, New Media, Youtube and Youtube Content, Uses and Effect, Uses and Gratification, S-O-R, and Attitudes. This research uses a quantitative approach with a survey method. The population in this study are parents who provide content impressions of Nussa Official, aged 7-11 years, who live in East Sudimara Village. The results showed that the re was an effect of Youtube content on children's polite attitudes by 58.9%. Overall, this research concludes that Nussa Official's Islamic education-based Youtube content affects children's polite attitudes. Keywords: Content, Youtube, Nussa Official, Children Polite Attitudes Youtube sebagai sarana media yang mudah dan gratis untuk dilihat khalayak, banyak konten-konten menarik yang ditawarkan contohnya seperti edukasi islam. Nussa Official adalah konten Youtube dengan cerita anak-anak yang sesuai dengan ajaran islam. Kehadiran Nussa Official yaitu untuk mengurangi sedikit kecemasan para orang tua dengan banyaknya tayangan yang kurang layak untuk anak-anak mereka yang bisa menjadi pengaruh buruk sikap anak. Banyak sekali anak-anak yang sudah bersikap tidak sopan dan santun terhadap orang lain. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh konten Youtube Nussa Official terhadap sikap sopan santun anak. Penelitian ini menggunakan teori Komunikasi, Komunikasi Massa, Media Baru, Youtube dan Konten Youtube, Uses and Effect, Uses and Gratification, S-O-R, dan Sikap. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah orang tua yang memberikan tayangan konten Nussa Official kepada anaknya yang berusia 7-11 tahun yang berdomisili di Kelurahan Sudimara Timur. Hasil penelitian menunjukkan adanya pengaruh Konten Youtube terhadap sikap sopan santun anak sebesar 58,9%. Secara keseluruhan penelitian ini menghasilkan kesimpulan bahwa konten Youtube berbasis edukasi islam milik Nussa Official mempengaruhi pembentukan sikap sopan santun anak. Kata Kunci: Konten, Youtube, Nussa Official, Sikap Sopan Santun Anak
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/PR. 20 204 |
| NIM/NIDN Creators: | 44216010160 |
| Uncontrolled Keywords: | Konten, Youtube, Nussa Official, Sikap Sopan Santun Anak |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.7 General Bibliographies of Works Having Specific Kinds of Content/Bibliografi Umum Pekerjaan yang Memiliki Jenis Konten Tertentu |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 22 Mar 2022 14:01 |
| Last Modified: | 16 Jun 2023 04:02 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/58614 |
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