MANAJEMEN MEDIA DALAM PROGRAM KAMPANYE PERILAKU GEMAR MEMBACA DI SDN JOGLO 06 PAGI JAKARTA BARAT

KANTI, KAMALA JULIA (2020) MANAJEMEN MEDIA DALAM PROGRAM KAMPANYE PERILAKU GEMAR MEMBACA DI SDN JOGLO 06 PAGI JAKARTA BARAT. S1 thesis, Universitas Mercu Buana.

[img]
Preview
 Text (HALAMAN COVER)
1. Cover.pdf
Download (484kB) | Preview
[img] Text (BAB 1)
2. Bab 1.pdf
Restricted to Registered users only
Download (188kB)
[img] Text (BAB 2)
3. Bab 2.pdf
Restricted to Registered users only
Download (268kB)
[img] Text (BAB 3)
4. Bab 3.pdf
Restricted to Registered users only
Download (301kB)
[img] Text (BAB 4)
5. Bab 4.pdf
Restricted to Registered users only
Download (585kB)
[img] Text (BAB 5)
6. Bab 5.pdf
Restricted to Registered users only
Download (1MB)
[img] Text (BAB 6)
7. Bab 6.pdf
Restricted to Registered users only
Download (82kB)
[img] Text (DAFTAR PUSTAKA)
8. Daftar Pustaka.pdf
Restricted to Registered users only
Download (169kB)
[img] Text (LAMPIRAN)
9. Lampiran.pdf
Restricted to Registered users only
Download (3MB)

Abstract

This writing is titled Media Management in Reading Reading Behavior Campaign Program at SDN Joglo 06 Pagi West Jakarta. The purpose of this paper is to make the process of publication in the mass media, the importance of optimizing library functions, the formation of library committee or administrators in schools through the Reading Fond Behavior Campaign program and the benefits of the media and publications are the audience gaining knowledge, building audience awareness of library functions and building public awareness the importance of good library management. The concepts and theories supporting these activities are Communication, Public Relations, Attitude Theory, Social Campaigns, Media Management, and Documentation Relations with Public Relations.The writing shows that The Reading Fond Behavior Campaign Program at SDN Joglo 06 Pagi West Jakarta was carried out through socialization activities, 15 minutes of reading and library management training with 18 publications in this activity so as to be able to have an impact on the intended audience. KEYWORDS: Likes to read, Social Campaigns, Media Managemen Penulisan ini berjudul Manajemen Media Dalam Program Kampanye Perilaku Gemar Membaca di SDN Joglo 06 Pagi Jakarta Barat. Tujuan dari penulisan ini adalah melakukan proses publikasi di media massa, pentingnya optimalisasi fungsi perpustakaan, pembentukan komite atau pengurus perpustakaan di sekolah melalui program Kampanye Perilaku Gemar Membaca dan manfaat media dan publikasi adalah khalayak memperoleh pengetahuan, membangun kesadaran khalayak terhadap fungsi perpustakaan dan membangun kesadaran khalayak akan pentingnya manajemen perpustakan yang baik. Konsep dan Teori pendukung kegiatan ini yaitu Komunikasi, Public Relations, Teori Sikap, Kampanye Sosial, Manajemen Media, dan Hubungan Dokumentasi dengan Public Relations. Hasil penulisan menunjukan bahwa Program Kampanye Perilaku Gemar Membaca di SDN Joglo 06 Pagi Jakarta Barat ini dilaksanakan melalui kegiatan sosialisasi, 15 menit membaca dan pelatihan pengelolaan perpustakaan dengan jumlah publikasi pada kegiatan ini sebanyak 18 media sehingga mampu memberikan dampak kepada khalayak yang dituju. KATA KUNCI : Gemar Membaca, Kampanye PR, Manajemen Media

Item Type: Thesis (S1)
Call Number CD: FK/PR. 20 003
NIM/NIDN Creators: 44216010016
Uncontrolled Keywords: Gemar Membaca, Kampanye PR, Manajemen Media
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.436 File System Management Programs/Program Manajemen Sistem File
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 22 Mar 2022 11:53
Last Modified: 03 Mar 2023 08:08
URI: http://repository.mercubuana.ac.id/id/eprint/58607

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.