PERAN KOMUNIKASI DIVISI INVESTOR RELATIONS PADA IMPLEMENTASI WEBSITE WWW.MEDCOENERGI.COM DALAM MEMBERIKAN INFORMASI KEPADA PARA PEMEGANG SAHAM PUBLIK

DHANIAR, DITA (2020) PERAN KOMUNIKASI DIVISI INVESTOR RELATIONS PADA IMPLEMENTASI WEBSITE WWW.MEDCOENERGI.COM DALAM MEMBERIKAN INFORMASI KEPADA PARA PEMEGANG SAHAM PUBLIK. S1 thesis, Universitas Mercu Buana.

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Abstract

This research was conducted to find out how to apply the public relations communication model in investor relations activities at PT Medco Energi Internasional, Tbk to the publication of information both online and offline, in order to maintain good communication relationships with investors who have been established. Secondary research data obtained through data collection from the investor relations division and corporate secretary division, in the form of documents or other written archives and documentation as well as through the official website of PT Medco Energi Internasional (www.medcoenergi.com). All data are used by researchers to answer research problems regarding the Role of the Investor Relations Division in Maintaining Good Relationships with Shareholders. Data analysis uses qualitative data. This analysis is used to simplify the data into a form that is easier to read and interpret, by recording the results of interviews with informants, conducting observations, as well as joint discussions in order to obtain the appropriate analytical objectives in this study so as to limit and deliver the findings- discovery to get data that is orderly, organized, and more meaningful. The results of the study explained that MedcoEnergi's Official website has good access capabilities that are friendly, have interactive pages, provide comprehensive information from share information, bonds, analytic information and annual reports. The use of information sources on the official website of MedcoEnergi is an expositive source of text, images, photographs and graphics in presenting complete Investor relations information. The potential of the website as a communication media for cyber investor relations is fully utilized by MedcoEnergi in presenting investor relations information optimally. It can be understood that the official website of MedcoEnergi has good ability as a medium of communication for cyber investor relations. Keywords: Communication, Investor Relations, Public Relations, Implementation, Website Penelitian ini dilakukan untuk mengetahui cara penerapan model komunikasi public relation dalam aktivitas investor relations di PT Medco Energi Internasional, Tbk terhadap pempublikasian informasi baik secara online maupun offline, agar dapat mempertahankan hubungan komunikasi yang baik dengan para investor yang telah terjalin. Data sekunder peneliti diperoleh melalui pengumpulan data dari divisi investor relation dan divisi corporate secretary, berupa dokumen atau arsip-arsip tertulis lainnya maupun dokumentasi serta melalui website resmi dari PT Medco Energi Internasional (www.medcoenergi.com). Semua data digunakan peneliti untuk menjawab masalah penelitian tentang Peran Divisi Investor Relation dalam Mempertahankan Hubungan Baik dengan Pemegang Saham. Analisis data menggunakan data kualitatif .Analisis ini digunakan untuk penyederhanaan data ke dalam bentuk yang lebih mudah dibaca dan diinteprestasikan, dengan mencatat hasil wawancara dengan narasumber, melakukan obsesrvasi, serta diskusi bersama agar mendapatkan tujuan analisis yang tepat dalam penelitian ini sehingga membatasi dan menyampaikan penemuan-penemuan untuk mendapatkan data yang teratur, tersusun, dan lebih berarti. Hasil penelitian menjelaskan bahwa Official website MedcoEnergi memiliki kemampuan akses yang baik yakni bersifat friendly, memiliki laman yang interaktif, menyediakan informasi secara kompherensif dari share information, bonds, analytic information dan annual report. Penggunaan sumber informasi pada official website MedcoEnergi merupakan sumber ekspositif berupa teks, gambar, photo, dan grafik dalam menyajikan informasi Investor relations yang lengkap. Potensi yang dimiliki oleh website sebagai media komunikasi cyber investor relation dimanfaatkan sepenuhnya oleh MedcoEnergi dalam menyajikan informasi Investor relations secara optimal. Dapat dipahami bahwa official website MedcoEnergi memiliki kemampuan yang baik sebagai media komunikasi cyber investor relations. Kata Kunci: Komunikasi, Investor Relations, Public Relations, Implementasi, Website

Item Type: Thesis (S1)
Call Number CD: FK/PR. 20 141
NIM/NIDN Creators: 44215110075
Uncontrolled Keywords: Komunikasi, Investor Relations, Public Relations, Implementasi, Website
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.62 Interfacing and Communications Protocols (Standards)/Tampilan Antarmuka dan Protokol Komunikasi (Standar)
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.65 Computer Communications Networks/Jaringan Komunikasi Komputer
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.69 Specific Kinds of Computer Communications/Jenis Khusus Komunikasi Komputer
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 22 Mar 2022 11:21
Last Modified: 25 Mar 2023 02:20
URI: http://repository.mercubuana.ac.id/id/eprint/58600

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