STRATEGI KOMUNIKASI KORPORAT DALAM MENDUKUNG KELANCARAN OPERASIONAL PERUSAHAAN MIGAS (Studi Pada PT. Elnusa Petrofin Wilayah Maluku dan Halmahera Tahun 2015-2017)

WIBOWO, PUTIARSA BAGUS (2018) STRATEGI KOMUNIKASI KORPORAT DALAM MENDUKUNG KELANCARAN OPERASIONAL PERUSAHAAN MIGAS (Studi Pada PT. Elnusa Petrofin Wilayah Maluku dan Halmahera Tahun 2015-2017). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Latar belakang penelitian ini adalah terdapat gap (kesenjangan) antara tren kelancaran operasional dan aktivitas bisnis perusahaan yang ditunjukkan melalui volume throughput PT. Elnusa Petrofin yang cukup berbeda antara tahun 2012-2015 dan tahun 2015-2017, dimana sejak tahun 2015 departemen Corporate Communication berdiri dan ditugaskan untuk membantu kelancaran operasional perusahaan di Wilayah Maluku dan Halmahera Penelitian ini menggunakan metodologi kualitatif deskriptif, yang menghasilkan data deskriptif/data primer berupa hasil wawancara yang diperoleh melalui wawancara mendalam dengan pemberi informasi kunci (key informan) Di samping itu, digunakan data sekunder yang berasal dari studi kepustakaan. Analisis data dilakukan dengan cara menelaah seluruh data hasil penelitian ini baik data primer berupa hasil wawancara mendalam dengan pemberi informasi kunci (key informan) yang dipilih maupun data sekunder berupa hasil studi kepustakaan. Berdasarkan hasil penelitian terbukti bahwa collaborative communication strategy, yaitu menjadi anggota Perhumas dan autonomous communication strategy, yaitu kerjasama dengan media massa, lembaga swadaya masyarakat, instansi pemerintah dan swasta, serta asosiasi, dan mengadakan pertemuan berkala untuk menjelaskan informasi terkait operasioanl dan kegiatan CSR perusahaan berhasil mendukung kelancaran operasional perusahaan selama kurun waktu 5 tahun (2015-2017). Kata kunci: latar belakang, metodologi, teori, dan hasil penelitian The background of this research is there is a gap (gap) between the smoothness of operational and business activities of the company shown through the volume throughput of PT. Elnusa Petrofin is quite different between 2012-2015 and 2015-2017, where since 2015 Corporate Communications Department established and assigned to assist the smooth operation of the company in Maluku and Halmahera Territory This research uses descriptive qualitative methodology, which produces descriptive data / primary data in the form of interview results obtained through in-depth interviews with key informant (key informant) from PT. Elnusa Petrofin is one director, and one department head, one area manager and one managing editor from local media in Maluku and Halmahera Territories and one from NGOs in Maluku and Halmahera. In addition, secondary data are derived from library studies. Data analysis is done by reviewing all data of this research result of primary data in the form of result of in-depth interview with key informant (key informant) selected and secondary data in the form of library research result. Based on the research result proved that collaborative communication strategy, becoming member of Perhumas and autonomous communication strategy, that is cooperation with mass media, non-government organization, government and private institution, and association, and hold periodic meeting to explain information related to operation and CSR activities of company supporting the smooth operation of the company during the period of 5 years (2015-2017). Keywords: background, methodology, theory, and research result

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