PENGARUH HARGA, GAYA HIDUP, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI TENDENCIES STORE

RIVALDI, NOVAL (2020) PENGARUH HARGA, GAYA HIDUP, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI TENDENCIES STORE. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. Halaman Cover.pdf

Download (46kB) | Preview
[img]
Preview
Text (ABSTRAK)
2. Abstrak.pdf

Download (51kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
3. Surat Pernyataan.pdf

Download (63kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
4. Lembar Pengesahan.pdf

Download (63kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. Kata Pengantar.pdf

Download (54kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. Daftar Isi.pdf

Download (56kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. Daftar Tabel.pdf

Download (50kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. Daftar Gambar.pdf

Download (49kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. Daftar Lampiran.pdf

Download (49kB) | Preview
[img] Text (BAB I)
10. Bab 1.pdf
Restricted to Registered users only

Download (172kB)
[img] Text (BAB II)
11. Bab 2.pdf
Restricted to Registered users only

Download (259kB)
[img] Text (BAB III)
12. Bab 3.pdf
Restricted to Registered users only

Download (183kB)
[img] Text (BAB IV)
13. Bab 4.pdf
Restricted to Registered users only

Download (197kB)
[img] Text (BAB V)
14. Bab 5.pdf
Restricted to Registered users only

Download (29kB)
[img] Text (DAFTAR PUSTAKA)
15. Daftar Pustaka.pdf
Restricted to Registered users only

Download (44kB)
[img] Text (LAMPIRAN)
16. Lampiran.pdf
Restricted to Registered users only

Download (223kB)

Abstract

This study aims to analyze the influence of price, lifestyle, and service quality on product purchasing decision at Tendencies store. Population in this research is 225 respondents by using Convenience sampling. The data analysis used is statistical analysis in the form of SEMPLS. The result shows that Price has a significant effect on purchasing decision, Lifestyle has a significant effect on purchasing decision, and Service Quality has a significant effect on purchasing decision. Keywords: Price, Lifestyle, Service Quality, and Product Purchasing Decision Penelitian ini bertujuan untuk menganalisis pengaruh harga, gaya hidup, dan kualitas pelayanan terhadap keputusan pembelian produk di Tendencies store. Populasi dalam penelitian ini adalah 225 responden dengan menggunakan Convenience sampling. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukan bahwa secara uji t Harga berpengaruh signifikan terhadap keputusan pembelian, Gaya Hidup berpengaruh signifikan terhadap keputusan pembelian dan Kualitas Pelayanan berpengaruh signifikan terhadap keputusan pembelian. Kata Kunci : Harga, Gaya Hidup, Kualitas Pelayanan, dan Keputusan Pembelian Produk

Item Type: Thesis (S1-Sarjana)
NIM: 43115010377
Uncontrolled Keywords: Harga, Gaya Hidup, Kualitas Pelayanan, dan Keputusan Pembelian Produk
Subjects: 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 25 Nov 2020 04:57
Last Modified: 25 Nov 2020 04:57
URI: http://repository.mercubuana.ac.id/id/eprint/58321

Actions (login required)

View Item View Item