KONSTRUKSI PEREMPUAN MASKULIN PADA FILM DISNEY BRAVE DAN MOANA (Analis Semiotika Christian METZ & CHARLES Sanders Pierce)

SALSABIL, LUNA SAFITRI (2019) KONSTRUKSI PEREMPUAN MASKULIN PADA FILM DISNEY BRAVE DAN MOANA (Analis Semiotika Christian METZ & CHARLES Sanders Pierce). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Film adalah produk dari media massa yang mengangkat nilai-nilai budaya dan sosial yang terdapat pada masyarakat. Perempuan dalam konstruksi sosial selalu digambarkan feminim, seperti pada film Disney. Namun film Disney saat ini di awal tahun 2010an, muncul pergeseran citra perempuan pada film animasi Disney. Perempuan yang pada dahulu film Disney mencitrakan diposisi subordinasi, dependen, dan pasif kini berubah menjadi sosok yang mandiri, mampu memimpin, aktif dan tidak selalu membutuhkan laki-laki. Terlihat dari beberapa film animasi Disney tahun 2010an seperti Brave dan Moana. Konsep Gender dan Media penelitian ini bertujuan melihat bagaimana media mengkonstruksi perempuan. Teori yang digunakan teori gender yang membahas bagaimana konstruksi dan pembentukan subjetivitas gender dan memetakan gender. Penelitian ini bersifat kualitatif dengan semiotika Chris Mertz dan semiotika Charles sanders piere dalam mengintrepretasi data. Paradigma dalam penelitian ini adalah konstruktivis sehingga dapat menjelaskan bagaimana makna dibentuk. Hasil penelitian ini mengkonstruksikan perempuan menjadi tokoh utama dalam film brave (merida) dan moana (moana) yang mengarah pada karateristik maskulin. Seperti kuat, rasional, berani, suka berpetualang, kesetaraan, mampu berspekulasi, mandiri, petarung, bernegosiasi, ambisius, kuat, manipulatif. Saran dari penelitian ini diharapkan penelitian ini menjadi referensi mengenai studi gender dan memberikan kesadaran tentang menjadi perempuan pada zaman ini. Kata kunci: Semiotika, Christian Metz, Charles Sanders Pierce, gender The film is a product of mass media that promotes cultural and social values inherent in society. Women in social construction are always portrayed as feminine, as in Disney films. But now Disney films in the early 2010s, there has been a shift in the image of women in Disney animated films. Women who used to portray Disney's position as subordinate, dependent, and passive are now turned into independent, able to lead, active and do not always need men. Seen from several Disney animated films in the 2010s such as Brave and Moana. The concept of Gender and Media this study aims to see how the media construct women. The theory used is gender theory which discusses how the construction and formation of gender subjectivity and mapping of gender. This study is qualitative in nature with Chris Mertz's semiotics and Charles Sanders's semiotics in interpreting the data. The paradigm in this research is constructivist so that it can explain how meaning is formed. The results of this study construct women as the main characters in the brave (merida) and moana (moana) films that lead to masculine characteristics. Such as strong, rational, brave, adventurous, equality, able to speculate, independent, fighter, negotiate, ambitious, strong, manipulative. Suggestions from this research are expected to be a reference for gender studies and provide awareness about being a woman in this age. Keywords: Semiotic, Christian Metz, Charles Sanders Pierce, Gender

Item Type: Thesis (S2)
Call Number CD: CDT-552-19-014
NIM/NIDN Creators: 55217110063
Uncontrolled Keywords: Semiotic, Christian Metz, Charles Sanders Pierce, Gender, CORCOM, korporate komunikasi dan komunikasi pemasaran
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
Divisions: Pascasarjana > Magister Ilmu Komunikasi
Depositing User: MELATI CAHYA FITRIANI
Date Deposited: 15 Mar 2022 03:45
Last Modified: 20 Jun 2022 02:57
URI: http://repository.mercubuana.ac.id/id/eprint/57966

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