PERANCANGAN MEDIA PROMOSI PRODUK 25 °C COFFEE

TRSIMONICA, MEGA AULIA (2020) PERANCANGAN MEDIA PROMOSI PRODUK 25 °C COFFEE. S1-Sarjana thesis, Universitas Mercu Buana Jatisampurna.

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2. LEMBAR PERNYATAAN.pdf

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1. COVER.pdf

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3. LEMBAR PENGESAHAN.pdf

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4. ABSTRAK.pdf

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5. KATA PENGANTAR.pdf

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6. DAFTAR ISI.pdf

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7. DAFTAR TABEL.pdf

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8. DAFTAR GAMBAR.pdf

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9. DAFTAR LAMPIRAN.pdf

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10. BAB 1.pdf
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11. BAB 2.pdf
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15. KEPUSTAKAAN.pdf
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16. LAMPIRAN.pdf
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Abstract

ABSTRAK Pengenalan sebuah brand kepada masyarakat agar dapat selalu diingat adalah tujuan dari kegiatan promosi yang sesungguhnya. Kegiatan promosi juga bertujuan untuk meningkatkan arus pembelian terhadap brand. Salah satu upaya tersebut adalah memperkenalkan produk kopi lokal dengan tujuan untuk meningkatkan brand awareness masyarakat akan keberadaan produk kopi yang diproduksi oleh 25 °C Coffee ini. Setiap media memiliki desain dengan konsep yang sama atau menjadi satu kesatuan antara satu media dengan media lain sehingga masyarakat lebih mudah mengenali, menyadari dan mengingat brand dan tujuan dari kegiatan promosi pun tercapai. Kata Kunci : Media Promosi, 25 °C Coffee ABSTRACT The introduction of a brand to the public so that it can always be remembered is the true purpose of promotional activities. Promotional activities also aim to increase the flow of purchases towards the brand. One such effort is to introduce local coffee products with the aim of increasing public awareness of the existence of coffee products produced by 25 ° C Coffee. Each media has a design with the same concept or become a unity between one media with other media so that people more easily recognize, realize and remember the brand and the objectives of promotional activities were achieved. Key Word : Promotion Media, 25 °C Coffee

Item Type: Thesis (S1-Sarjana)
Call Number CD: FDSK/DKV 20 008
NIM: 42316210040
Uncontrolled Keywords: Kata Kunci : Media Promosi, 25 °C Coffee
Subjects: 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: siti maisyaroh
Date Deposited: 22 Oct 2020 07:55
Last Modified: 22 Oct 2020 07:57
URI: http://repository.mercubuana.ac.id/id/eprint/57815

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