PERANCANGAN IDENTITAS VISUAL PRODUK RAJUT ISOKA

NOVIASARI, DIAS (2020) PERANCANGAN IDENTITAS VISUAL PRODUK RAJUT ISOKA. S1-Sarjana thesis, Universitas Mercu Buana Jatisampurna.

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1. HALAMAN JUDUL.pdf

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2. LEMBAR PERNYATAAN.pdf

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3. LEMBAR PENGESAHAN.pdf

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4. ABSTRAK.pdf

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5. KATA PENGANTAR.pdf

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6. DAFTAR ISI.pdf

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7. DAFTAR TABEL.pdf

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8. DAFTAR GAMBAR.pdf

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10. BAB 1.pdf
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11. BAB 2.pdf
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12. BAB 3.pdf
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13. BAB 4.pdf
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14. BAB 5.pdf
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15. KEPUSTAKAAN.pdf
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16. LAMPIRAN.pdf
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Abstract

ABSTRAK Isoka merupakan sebuah brand fashion yang menjual produk aksesoris handmade dangan metode rajut dan macrame. Produk-produknya memiliki nilai jual dimana dibuat dengan proses oleh tangan pengrajin dan dengan materialmaterial yang pilihan sehingga menghasilkan produk-produk yang fashionable dan berkualitas. Produk Isoka dijual secara online dan offline dan promosi melalui Instagram. Brand Isoka ini memiliki sebuah kendala yaitu tidak adanya visual branding untuk dapat bersaing di pasaran. Oleh karena iru dibuatlah perancangan identitas visual untuk brand Isoka. Mengenai perancangan ini, penulis merancang logo, media stationary, media pendukung untuk promosi dan penjualan, serta Graphic Standard Manual Book. Sesuai dengan desain yang digunakan pada Isoka, percancangan identitas visual ini menggunakan fashion Photography dalam pembuatan desain visualnya yang terkesan warm, Fashionable, dan vintage. Logo dan identitas visual media lainnya mengacu pada statergi visual Isoka. Dengan karya perancangan yang digunakan pada brand Isoka diharapkan dapat mampu bersaing dipasaran, dengan membawa nilai brand yang sesuai dengan visual yang di tampilkan oleh Isoka, serta memudahkan brand untuk menetaokan citra yang ditampilkan pada tager pasar dan juga masyarakat luas. Kata Kunci: Brand, Branding, Vintage, Rajut ABSTRACT Isoka is a fashion brand that sells handmade accessories products with the crochet and macrame methods. Its products have a sale value which is made by process by the hand of the craftsman and with selected materials so as to produce fashionable and quality products. Isoka products are sold online and offline and are promoted through Instagram. This Isoka brand has a problem that is the absence of visual branding to be able to compete in the market. Because of that, a visual identity design was made for the Isoka brand. Regarding this design, the writer’s designed the logo, stationary media, supporting media for promotion and sales, and the Graphic Standard Manual Book. In accordance with the design used at Isoka, this visual identity design uses fashion photography in making its visual design that looks warm, fashionable, and vintage. Logos and other visual media identities refer to Isoka's visual strategy. With the design work used on the Isoka brand, it is expected to be able to compete in the market, by bringing brand values that are in accordance with the visuals displayed by Isoka, as well as making it easier for brands to fix the image displayed on marketing target and the mass. Keywords: Brand, Branding, Vintage, Crochet

Item Type: Thesis (S1-Sarjana)
Call Number CD: FDSK/DKV 20 005
NIM: 42316210017
Uncontrolled Keywords: Kata Kunci: Brand, Branding, Vintage, Rajut
Subjects: 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: siti maisyaroh
Date Deposited: 22 Oct 2020 06:07
Last Modified: 22 Oct 2020 06:07
URI: http://repository.mercubuana.ac.id/id/eprint/57812

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