EVALUASI STRATEGI KOMUNIKASI KEMENTERIAN DESA-PDTT DALAM MEMBANGUN AWARENESS PROGRAM INOVASI DESA TAHUN 2018-2019 (Studi Kasus di Kabupaten Sukabumi, Jawa Barat)

WIBOWO, PRASETYO EDHO (2020) EVALUASI STRATEGI KOMUNIKASI KEMENTERIAN DESA-PDTT DALAM MEMBANGUN AWARENESS PROGRAM INOVASI DESA TAHUN 2018-2019 (Studi Kasus di Kabupaten Sukabumi, Jawa Barat). S1 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Desa menjadi bagian yang penting dari pengembangan masyarakat yang tak dapat terpisahkan. Pentingnya pengembangan desa telah menjadi perhatian dari berbagai ahli tatanan perdesaan. Keberadaan desa menjadi cikal bakal pengembangan suatu negara yang berani membangun dari hal terkecil dalam struktur pemerintahan. Program inovasi desa dirancang untuk mendorong dan memfasilitasi penguatan kapasitas desa yang diorientasikan untuk memenuhi pencapaian target rencana pembangunan jangka menengah (RPJMN). Penelitian ini mengacu pada strategi komunikasi yang mana adalah kombinasi terbaik dari beberapa elemen komunikasi mulai dari komunikator dan isi pesan. Metode yang peneliti gunakan dalam pembahasan ini adalah studi kasus di Desa Girimukti, Kecamatan Ciemas, Kabupaten Sukabumi, Jawa Barat dengan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa dapat ditarik kesimpulan bahwa strategi komunikasi yang dilakukan oleh Kementerian Desa-PDTT terhadap Program Inovasi Desa ini menitikberatkan pada dua strategi komunikasi. Yakni komunikasi langsung dan tidak langsung. Pada komunikasi langsung, Kementerian Desa-PDTT memilih media massa, sementara komunikasi tidak langsung fokus pada strategi komunikasi bersifat struktural. Kata kunci: desa, Kementerian Desa-PDTT, program inovasi desa, awareness Villages become an important part of community development that cannot be separated. The importance of village development has come to the attention of various rural order experts. The existence of the village became the forerunner to the development of a country that dared to build from the smallest things in the governance structure. The village innovation program is designed to encourage and facilitate the strengthening of village capacity that is oriented towards meeting the achievement of the medium-term development plan target (RPJMN). This study refers to a communication strategy which is the best combination of several communication elements ranging from communicators and message content. The method the researcher used in this discussion was a case study in Girimukti Village, Ciemas District, Sukabumi Regency, West Java with a qualitative approach. The results show that it can be concluded that the communication strategy undertaken by Kementerian Desa-PDTT towards the Village Innovation Program emphasizes two communication strategies. Namely direct and indirect communication. In direct communication, Kementerian Desa-PDTT chooses mass media, while indirect communication focuses on structural communication strategies. Keywords: village, Kementerian Desa-PDTT, village innovation program,awareness

Item Type: Thesis (S1)
NIM/NIDN Creators: 44314110069
Uncontrolled Keywords: desa, Kementerian Desa-PDTT, program inovasi desa, awareness, village, Kementerian Desa-PDTT, village innovation program,awareness
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: MELATI CAHYA FITRIANI
Date Deposited: 07 Mar 2022 02:27
Last Modified: 07 Mar 2022 02:27
URI: http://repository.mercubuana.ac.id/id/eprint/57232

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