PENGARUH PERSEPSI KUALITAS, PERSEPSI RESIKO, DAN PERSEPSI HARGA TERHADAP MINAT BELI DFSK GLORY 580

DAIWAN, DAIWAN (2021) PENGARUH PERSEPSI KUALITAS, PERSEPSI RESIKO, DAN PERSEPSI HARGA TERHADAP MINAT BELI DFSK GLORY 580. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this research is to test and analyze the influence of quality perception, risk perception, and price perception on the buying interest DFSK Glory 580. This study uses a purposive sample survey method with 150 respondents within 30 days. Testing the hypothesis proposed in this study performed with the Multiple Linear Regression Modeling test tool using SPSS 25.0 software. The results of the analysis of multiple linear regression models show that the variables of quality perception, risk perception, and price perception together (simultaneously) significantly influence on the buying interest. Partially each variable (perceived quality, perceived risk, and perceived price) significant positive effect on buying interest. Quality perception is the variable which has the biggest influence on buying interest. Keywords: quality perception, risk perception, price perception, buying interest Penelitian ini bertujuan menguji dan menganalisis pengaruh persepsi kualitas, persepsi resiko, dan persepsi harga terhadap minat beli DFSK Glory 580. Penelitian ini menggunakan metode survei purposive sample dengan 150 responden dalam kurun waktu 30 hari. Pengujian hipotesis yang diajukan dalam penelitian ini dilakukan dengan alat uji Model Regresi Linear Berganda dengan menggunakan perangkat lunak SPSS 25.0. Hasil analisa model regresi linear berganda menunjukkan bahwa variable persepsi kualitas, persepsi resiko, dan persepsi harga secara bersama-sama (simultan) berpengaruh secara signifikan terhadap minat beli. Secara parsial masing-masing variabel (persepsi kualitas, persepsi resiko, dan persepsi harga) berpengaruh signifikan positif terhadap minat beli. Persepsi kualitas merupakan variabel yang paling besar pengaruhnya terhadap minat beli. Kata kunci: persepsi kualitas, persepsi resiko, persepsi harga, minat beli

Item Type: Thesis (S2)
NIM/NIDN Creators: 55116120129
Uncontrolled Keywords: persepsi kualitas, persepsi resiko, persepsi harga, minat beli
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 09 Feb 2022 06:14
Last Modified: 04 Jul 2023 04:02
URI: http://repository.mercubuana.ac.id/id/eprint/55687

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