PENGARUH KESIAPAN APLIKASI, KEPERCAYAAN DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN DI E=COMMERCE X DI JABODETABEK

SAPUTRA, YENDRY (2020) PENGARUH KESIAPAN APLIKASI, KEPERCAYAAN DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN DI E=COMMERCE X DI JABODETABEK. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Tujuan penelitian ini untuk mengetahui dan menganalisa seberapa besar pengaruh variabel Kesiapan Aplikasi (Persepsi Kemudahan dan Persepsi Manfaat), Kepercayaan dan E-Service Quality terhadap Keputusan Pembelian di e- commerce X di Jabodetabek. Penelitian ini menggunakan metode purposive sampling dengan rumus teori Hair yang berjumlah 160 responden. Teknik analisis data yang digunakan adalah teknik persamaan Structural Equation Modeling (SEM) menggunakan aplikasi AMOS versi 22. Hasilnya menunjukkan bahwa Kesiapan Aplikasi, Kepercayaan dan E-Service Quality secara signifikan berpengaruh terhadap Keputusan Pembelian, E-Service Quality memiliki kontribusi terbesar dan paling signifikan terhadap Keputusan Pembelian online. Kata Kunci: Persepsi Kemudahan, Persepsi Manfaat, Kepercayaan, Kualitas Layanan Elektronik, Keputusan Pembelian, E-Commerce The purpose of this study is to find out and analyze the effect of Application Readiness (Perceived Ease of Use and Perceived Usefulness), Trust and Electronic Service Quality variable (E-Service Quality) on Purchase Decision to e-commerce X in Jabodetabek. This study is a purposive sampling, with 160 respondents. The Data analysis techniques which have been implemented used a AMOS 22 software to process and analyze the data from this study. The result of the study indicates that Application Readiness, Trust, and E-Service Quality had a significant effect on Purchase Decision to e-commerce X in Jabodetabek, E- Sevice Quality which has the largest and most significant contribution to online purchase Decision. Keyword: Perceived Ease of use, Perceived Usefulness, Trust, E-Service Quality, Purchase Decision, E-Commerce

Item Type:	Thesis (S2)
Call Number CD:	CDT-551-20-026
NIM/NIDN Creators:	55118110104
Uncontrolled Keywords:	Perceived Ease of use, Perceived Usefulness, Trust, E-Service Quality, Purchase Decision, E-Commerce, Persepsi Kemudahan, Persepsi Manfaat, Kepercayaan, Kualitas Layanan Elektronik, Keputusan Pembelian, E-Commerce
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	07 Feb 2022 12:51
Last Modified:	18 Jun 2022 03:33
URI:	http://repository.mercubuana.ac.id/id/eprint/55560

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