PENGARUH LIKUIDITAS, PROFITABILITAS, SOLVABILITAS, DAN SALES GROWTH TERHADAP RETURN SAHAM SERTA IMPLIKASINYA TERHADAP NILAI PERUSAHAAN (Studi pada Emiten Makanan dan Minuman Periode 2015-2019)

LUCITA, SUSAN DALA (2018) PENGARUH LIKUIDITAS, PROFITABILITAS, SOLVABILITAS, DAN SALES GROWTH TERHADAP RETURN SAHAM SERTA IMPLIKASINYA TERHADAP NILAI PERUSAHAAN (Studi pada Emiten Makanan dan Minuman Periode 2015-2019). S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menguji pengaruh likuiditas, profitabilitas, solvabilitas, dan sales growth terhadap return saham serta implikasinya pada nilai perusahaan. Populasi penelitian sebanyak 26 perusahaan dan dengan menggunakan purposive sampling diperoleh 7 perusahaan sebagai sampel, sedangkan pengumpulan data menggunakan teknik dokumentasi. Analisis data menggunakan regresi linier berganda dan analisis regresi linear sederhana dengan menggunakan aplikasi IBM SPSS Statistik versi 26. Hasil penelitian menemukan bahwa CR, DAR, dan Sales Growth berpengaruh negatif tidak signifikan terhadap DPR, sedangkan ROE berpengaruh positif signifikan terhadap DPR. Terakhir, DPR berpengaruh negatif signifikan terhadap Nilai Perusahaan. Kata Kunci: Likuiditas; Profitabilitas; Solvabilitas; Sales Growth; Return Saham; Nilai Perusahaan. ABSTRACT This research to find out and test the influence of liquidity, profitability, solvency, and sales growth on stock returns and its implications on the corporate value. The research population of 26 companies and by using purposive sampling obtained 7 companies as a sample, while data collection using documentation techniques. Data analysis uses multiple linear regression and simple linear regression analysis using IBM SPSS Statistical version 26 application. The results of the research found that CR, DAR, and Sales Growth had a negative effect not significantly on the DPR, while ROE had a significant positive effect on the DPR. Lastly, the DPR has a significant negative effect on the Corporate Value. Keywords: Liquidity; Profitability; Solvency; Sales Growth; Return on Stocks; Corporate Value.

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