PENGARUH CITRA MEREK, PROMOSI DAN IKLAN TERHADAP MINAT BELI KONSUMEN PADA TOKO ONLINE BUKALAPAK

CHANDRA, RICKY (2020) PENGARUH CITRA MEREK, PROMOSI DAN IKLAN TERHADAP MINAT BELI KONSUMEN PADA TOKO ONLINE BUKALAPAK. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keseimbangan kehidupan kerja (Work Life Balance), konflik kerja keluarga (Work Family Conflict), dan budaya terhadap perkembangan karir pada pekerja wanita. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif. Populasi dalam penelitian ini adalah seluruh karyawan wanita di Jakarta Barat. Sampel yang dipergunakan adalah sebanyak 120 karyawan wanita, dihitung berdasarkan rumus yang dikeluarkan oleh Hair et al. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuisioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa Work Life Balance (WLB) berpengaruh positif dan signifikan terhadap perkembangan karir perempuan. Work Family Conflict (WFC) berpengaruh negatif dan signifikan terhadap perkembangan karir perempuan. Budaya berpengaruh positif dan signifikan terhadap perkembangan karir perempuan. Kata kunci : Work Life Balance (WLB), Work Family Conflict (WFC), Budaya, Perkembangan Karir Perempuan This research aims to analyze the effect of Work Life Balance (WLB), Work Family Conflict (WFC) and Culture on women’s career development. The method used in this research is descriptive method. Population in this research is all female employees in West Jakarta. The sample used is 120 female employees, calculated based on formula released by Hair et al. The sampling method uses purposive sampling. The method of data collection using survey method, with the research instrument is a questionnaire. The data analysis method using Partial Least Square. This study proves that Work Life Balance has a positive significant impact on the women’s career development. Work Family Conflict has a negative significant impact on the women’s career development. Culture has a positive significant impact on the women’s career development. Keywords: Work Life Balance (WLB), Work Family Conflict (WFC), Culture, Women’s Career Development

Item Type: Thesis (S1-Sarjana)
NIM: 43115010371
Uncontrolled Keywords: Work Life Balance (WLB), Work Family Conflict (WFC), Budaya, Perkembangan Karir Perempuan
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 10 Mar 2020 01:23
Last Modified: 10 Mar 2020 01:23
URI: http://repository.mercubuana.ac.id/id/eprint/55063

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