PENGARUH BAURAN PEMASARAN JASA, PERSEPSI NILAI, DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KE MUSEUM TAMAN PRASASTI

NEGORO, WIRATMO DHARMO (2020) PENGARUH BAURAN PEMASARAN JASA, PERSEPSI NILAI, DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KE MUSEUM TAMAN PRASASTI. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Other (HAL COVER)
1. COVER.PDF
Download (960kB) | Preview
[img] Text (BAB I)
2. BAB 1.pdf
Restricted to Registered users only
Download (434kB)
[img] Text (BAB II)
3. BAB 2.pdf
Restricted to Registered users only
Download (572kB)
[img] Text (BAB III)
4. BAB 3.pdf
Restricted to Registered users only
Download (534kB)
[img] Text (BAB IV)
5. BAB 4.pdf
Restricted to Registered users only
Download (715kB)
[img] Text (BAB V)
6. BAB 5.pdf
Restricted to Registered users only
Download (290kB)
[img] Text (DAFTAR PUSTAKA)
7. DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (396kB)
[img] Text (LAMPIRAN)
8. LAMPIRAN.pdf
Restricted to Registered users only
Download (356kB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Bauran Pemasaran Jasa, Persepsi Nilai, dan Citra Destinasi terhadap Minat Berkunjung wisatawan pada objek wisata Museum Taman Prasasti. Responden pada masyarakat Jakarta Barat yang memiliki minat untuk berkunjung ke Museum Taman Prasasti. Yaitu, orangorang yang peduli dengan sejarah kemudian orang – oang yang senang dengan film horror atau orang yang senang dan suka dengan segala sesuatu yang berbau mistis. Penelitian ini dilakukan terhadap 235 responden. Teknik pengambilan sampel menggunakan Purposive Sampling dengan menggunakan pendekatan deskriptif kuantitatif. Analisis data yang digunakan adalah teknik PLS (Partial Least Square) melalui software statistic SmartPLS dan SPSS Statistics. Hasil dari penelitian ini menunjukkan bahwa Bauran Pemasaran Jasa berpengaruh positif signifikan terhadap Minat Berkunjung ke Museum Taman Prasasti, Persepsi Nilai berpengaruh positif terhadap Minat Berkunjung ke Museum Taman Prasasti, dan Citra Destinasi berpengaruh positif terhadap Minat Berkunjung ke Museum Taman Prasasti. Kata Kunci : Bauran Pemasaran Jasa, Persepsi Nilai, Citra Destinasi, Minat Berkunjung, Museum Taman Prasasti This research aims to find out the influence of The Mix of Marketing Services, Perception of Value, and Image of Destinations on The Interest of Visiting Tourists on the attractions of Taman Prasasti Museum. Respondents to the people of West Jakarta who have an interest in visiting Taman Prasasti Museum. That is, people who care about history then people who are happy with horror movies or people who are happy and like everything that smells mystical. The study was conducted on 235 respondents. Sampling techniques use Purposive Sampling using a quantitative descriptive approach. Data analysis used is pls (Partial Least Square) technique through SmartPLS and SPSS Statistics statistic software. The results of this study show that the Service Marketing Mix has a significant positive effect on visiting the Inscription Park Museum, the perception of value has a positive effect on the interest of visiting taman prasasti museum, and the image of the destination has a positive effect on the interest of visiting taman prasasti museum. Keywords : Service Marketing Mix, Value Perception, Destination Imagery, Visiting Interests, Taman Prasasti Museum

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 038
NIM/NIDN Creators: 43116010414
Additional Information: Bauran Pemasaran Jasa, Persepsi Nilai, Citra Destinasi, Minat Berkunjung, Museum Taman Prasasti
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 002 The Book/Buku > 002.01-002.09 Standard Subdivision of Book/Subdivisi Standar dari Buku > 002.074 Museums, Collections, Exhibits/Museum, Koleksi, Pameran
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 027 General Libraries, General Archives, Information Centers Devoted to General Subjects and Disciplines/Perpustakaan, Kearsipan, Pusat Informasi untuk Disiplin Ilmu secara Umum > 027.4 Public Libraries/Perpustakaan Publik, Perpustakaan Umum, Taman Bacaan Rakyat
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 12 Jan 2022 07:02
Last Modified: 24 Feb 2022 07:44
URI: http://repository.mercubuana.ac.id/id/eprint/54148

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.