PERENCANAAN PERAMALAN PENJUALAN PRODUK VITACIMIN NUTRIGLOW dan VITACIMIN WHITE PADA PT. TAKEDA INDONESIA

INDAHWATI, FEBRINA (2020) PERENCANAAN PERAMALAN PENJUALAN PRODUK VITACIMIN NUTRIGLOW dan VITACIMIN WHITE PADA PT. TAKEDA INDONESIA. S2-Magister thesis, Universitas Mercu Buana Jakarta.

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Abstract

Keberhasilan suatu perusahaan dicerminkan oleh kemampuan manajemen untuk memanfaatkan peluang secara optimal sehingga dapat menghasilkan penjualan dan laba sesuai dengan yang diharapkan. Peramalan penjualan akan memberikan gambaran berguna tentang prospek permintaan produk di pasar dan strategi pengembangan produk baru dengan baik. Namun pada prosesnya perusahaan belum menerapkan suatu metode peramalan kuantitatif yang efektif untuk membantu meramalkan data penjualan di masa depan Setelah melakukan perencanaan peramalan penjualan dengan metode Single Exponential Smoothing dengan besaran α= 0.9 memberikan hasil perhitungan MAPE untuk produk Vitacimin Nutriglow @30 dan Vitacimin White @30 dengan masing-masing adalah 9.8% dan 15%. Jumlah ini lebih kecil jika dibandingkan dengan Single Exponential Smoothing dengan besaran α= 0.1 dan 0.5 dan dibandingkan dengan metode Double Exponnetial dengan teori dari Holt dan Brown. Namun perlu adanya dukungan dari setiap divisi yang ada pada perusahaan , agar peramalan penjualan yang dilakukan mendapatkan hasil yang diharapkan. Kata kunci: Peramalan Penjualan, Single Exponential Smoothing, Double Exponential Smoothing, MAD, MAPE. The success of a company is reflected in the ability of management to take advantage of opportunities optimally so as to generate sales and profits as expected. Sales forecasting will provide a useful overview of the prospects for product demand in the market and good new product development strategies. But in the process the company has not implemented an effective quantitative forecasting method to help forecast sales data in the future. After conducting sales forecasting planning using the Single Exponential Smoothing method with a magnitude of α = 0.9, the results of MAPE calculations for Vitacimin Nutriglow @ 30 and Vitacimin White @ 30 products are 9.8% and 15% respectively. This number is smaller when compared to Single Exponential Smoothing with the amount of α = 0.1 and 0.5 and compared with the Double Exponential method with the theories of Holt and Brown. But there needs to be support from every division that exists in the company, so that sales forecasting can get the expected results. Keywords: Sales Forecasting, Single Exponential Smoothing, Double Exponential Smoothing, MAD, MAPE.

Item Type: Thesis (S2-Magister)
Call Number: TM/51/19/124
NIM: 55113120302
Uncontrolled Keywords: Peramalan Penjualan, Single Exponential Smoothing, Double Exponential Smoothing, MAD, MAPE
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait > 339.3 National Product/Produk Nasional
600 Technology/Teknologi > 660 Chemical Engineering and Related Technologies/Teknologi Kimia dan Ilmu yang Berkaitan > 668 Technology of Other Organic Products/Teknologi Produk Organik Lainnya
600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik > 671 Metalworking Process/Pabrik Logam > 671.8 Primary Products/Produk Utama
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 10 Feb 2020 04:12
Last Modified: 10 Feb 2020 04:12
URI: http://repository.mercubuana.ac.id/id/eprint/53878

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